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3 Vital Marketing Stacks For The Marketing Technologist - Business 2 Community

7 hours 34 min ago

Business 2 Community

3 Vital Marketing Stacks For The Marketing Technologist
Business 2 Community
It's tough being a marketer today. You're expected to be relevant, cool, and analytical to win over a global audience of fickle consumers. Fittingly, those who can conquer all three skills are called unicorns.

Mid-Valley InBusiness: A closer look at the Knights' marketing pitch - Corvallis Gazette Times

8 hours 4 min ago

Corvallis Gazette Times

Mid-Valley InBusiness: A closer look at the Knights' marketing pitch
Corvallis Gazette Times
Kasey Richter is marketing manager of Tigard-based The Cinnamon Bums Inc., which operates Jamba Juice stores, including the Corvallis location. Richter said the Knights sponsorship was a way for Jamba Juice to connect with the community. “It was a big ...

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Kanye West and Childish Gambino's Advanced Web Marketing Techniques - New York Observer

8 hours 15 min ago

New York Observer

Kanye West and Childish Gambino's Advanced Web Marketing Techniques
New York Observer
When Monocle founder Tyler Brûlé declared his lack of interest in social media in 2013, he critiqued it for making everything too accessible. Brands couldn't build their mystique. It was a valid point at the time. Nonetheless, musicians have figured ...

Visa Checkout marketing straddles real and digital - VentureBeat

10 hours 53 min ago

VentureBeat

Visa Checkout marketing straddles real and digital
VentureBeat
Enterprise companies tackle mobile marketing automation slightly differently—and that's why they're on top. Register today for this free VB Insight webinar with AEG's VP of Social and Marketing on May 28th.

6 Email Marketing Tips for Small Businesses - Business 2 Community

11 hours 19 min ago

Business 2 Community

6 Email Marketing Tips for Small Businesses
Business 2 Community
If you have some automated email plans chalked out already and a rock star digital team to execute them, you might be well aware of small things to take note of in email marketing. The case is a little convoluted for small businesses and budding ...

Dublin-based Barbasol in marketing deal for 'Jurassic World' movie - Columbus Dispatch

17 hours 28 min ago

Dublin-based Barbasol in marketing deal for 'Jurassic World' movie
Columbus Dispatch
The company has joined with Universal Pictures for a marketing program to publicize the release of Jurassic World, the next installment of Steven Spielberg's Jurassic Park series. A can of Barbasol Original Shaving Cream first showed up on screen 22 ...

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Minnesota attorney general sues Savers, calls chain's marketing deceptive - Duluth News Tribune

Fri, 05/22/2015 - 21:33

Duluth News Tribune

Minnesota attorney general sues Savers, calls chain's marketing deceptive
Duluth News Tribune
The company's marketing claims, “Savers pays local nonprofits every time you donate,” Swanson said. However, Swanson's complaint alleges the company pays charities as little as. 50 cents for each pound of clothing it receives and nothing for ...
Minnesota sues Savers secondhand chain alleging deceptive marketingTwinCities.com-Pioneer Press

all 40 news articles »

Content Marketing Secret: Tell Customers What to Expect - Small Business Trends

Fri, 05/22/2015 - 21:09

Small Business Trends

Content Marketing Secret: Tell Customers What to Expect
Small Business Trends
What's your favorite thing to read in your leisure time? Is it a suspenseful mystery story or thriller with endless twists and turns that never seems to end up where you'd expect? How about something on history or philosophy or the biography of a ...

Jaguars Black: New marketing program helps team reach out to small, midsize ... - Florida Times-Union

Fri, 05/22/2015 - 20:21

Florida Times-Union

Jaguars Black: New marketing program helps team reach out to small, midsize ...
Florida Times-Union
Steve Ziff, left, the Vice President of Marketing and Digital Media and Chad Johnson, the Senior Vice President of Sales and Service for the Jacksonville Jaguars are tasked with implementing the Jaguars Black Initiative, a plan to work with small ...

Marketing Push Aimed At Regaining Relevance - The Ledger

Fri, 05/22/2015 - 18:32

Marketing Push Aimed At Regaining Relevance
The Ledger
The marketing plan calls for a new initiative, 360-degree Target Markets, that will involve public relations, social media and in-store promotions — in two Ohio markets, Columbus and Cincinnati/Dayton. Another two markets, Indianapolis and Nashville ...

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If advisers don't have a defined brand, marketing efforts can fail - InvestmentNews (blog)

Fri, 05/22/2015 - 16:19

InvestmentNews (blog)

If advisers don't have a defined brand, marketing efforts can fail
InvestmentNews (blog)
Branding is an important prerequisite for advisers when creating marketing materials or programs. Without creating a strong brand, your marketing efforts run the risk of being disjointed or inconsistent, and lacking purpose and effectiveness. Your ...

9 Q&A: Making high-tech marketing simple is Venn's diagram for success - WCPO

Fri, 05/22/2015 - 13:47

WCPO

9 Q&A: Making high-tech marketing simple is Venn's diagram for success
WCPO
Steffan Howey is co-founder and CEO of Venn. The startup, part of the Brandery business incubator in Over-the-Rhine, hopes to help businesses market through high-tech methods without needing high-tech staff. Photo provided. Copyright 2015 Scripps ...

'Supergirl' Pilot Leak: Theft Or CBS Marketing Ploy? - Forbes

Fri, 05/22/2015 - 13:36

Forbes

'Supergirl' Pilot Leak: Theft Or CBS Marketing Ploy?
Forbes
This is a case of one episode leaking before there's even a legitimate marketing campaign to be spoken for. Any damage the release of the pilot could have done to viewership is going to off-set by the fact that it's most likely going to be screened at ...
Supergirl pilot leaks online: A marketing stunt by CBS? The Flash pilot also ...International Business Times UK

all 136 news articles »

Dell's Kevin Green: Crafting an enterprise content marketing strategy - Tech Page One

Fri, 05/22/2015 - 12:02

Dell's Kevin Green: Crafting an enterprise content marketing strategy
Tech Page One
More than a year ago, Kevin Green left his job at a marketing agency to become executive director of Marketing, Digital Strategy & Innovation for Dell. There are few companies that are more serious about serving customers through a diverse content ...

Metro Atlanta Chamber unveils regional marketing campaign - Atlanta Journal Constitution (blog)

Fri, 05/22/2015 - 10:56

Atlanta Journal Constitution (blog)

Metro Atlanta Chamber unveils regional marketing campaign
Atlanta Journal Constitution (blog)
The Metro Atlanta Chamber and local elected and economic development officials on Thursday formally unveiled a new marketing campaign to sell the Atlanta area to companies and the creative class. The program, called Choose ATL, will focus not only on ...

'Supergirl' Pilot Leak: Theft Or Marketing Ploy? - Forbes

Fri, 05/22/2015 - 09:24

Forbes

'Supergirl' Pilot Leak: Theft Or Marketing Ploy?
Forbes
This is a case of one episode leaking before there's even a legitimate marketing campaign to be spoken for. Any damage the release of the pilot could have done to viewership is going to off-set by the fact that it's most likely going to be screened at ...

and more »

7 Tips For Launching A Video Marketing Strategy - Marketing Land

Fri, 05/22/2015 - 09:07

Marketing Land

7 Tips For Launching A Video Marketing Strategy
Marketing Land
I've seen businesses large and small stall their efforts before they even got off the ground simply because they didn't know what the first step should be in building a video marketing strategy. Let's remove the guesswork from the equation and take a ...

Google News

Twitter Cards are key to social media marketing - CIO

Fri, 05/22/2015 - 07:42

CIO

Twitter Cards are key to social media marketing
CIO
... drive clicks, shares or app installs -- while others simply enhance the user experience. To help you understand the benefits of Twitter Cards, and maybe incorporate them into your marketing plans, here a rundown on the six types of Twitter Cards.

Top of the List: Advertising, marketing, public relations, promotional product ... - Atlanta Business Chronicle

Fri, 05/22/2015 - 07:11

Top of the List: Advertising, marketing, public relations, promotional product ...
Atlanta Business Chronicle
Atlanta Business Chronicle's May 22 edition features lists of Atlanta's Top 50 Advertising & Marketing Firms, 20 Largest Public Relations Firms, Top Promotional Product Firms, and Top Commercial Printers. Ranked by number of full-time employees in ...

Google News

Blue Bell must show remorse, marketing experts say - WHNS Greenville

Fri, 05/22/2015 - 06:27

Blue Bell must show remorse, marketing experts say
WHNS Greenville
Brian Ellis, who specializes in crisis management for full-service marketing company PadillaCRT, said Blue Bell has quality control issues that must be addressed first. Everyone must understand the critical nature of safety so they can create a culture ...

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