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Updated: 1 hour 14 min ago

Health Care Marketing - Huffington Post

3 hours 23 min ago

Huffington Post

Health Care Marketing
Huffington Post
Advertising in the health care industry is a tricky trade. From regulations to patient loyalty, it's difficult to structure a unique campaign that entices new patients. While there is no one-solution-fits-all answer, there are some basic rules that all ...

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GeekWork Picks: Amplero machine-learning marketing platform seeks senior software engineer - GeekWire

3 hours 31 min ago

GeekWork Picks: Amplero machine-learning marketing platform seeks senior software engineer
GeekWire
Amplero is an emerging startup that supports marketers with its machine-learning platform, optimizing customer interaction on an individual level. Amplero is seeking a senior software engineer to create user interfaces, providing configuration surfaces ...

Google News

Email Marketing STILL Not Dead, New Podcast Claims - Small Business Trends

4 hours 30 min ago

Small Business Trends

Email Marketing STILL Not Dead, New Podcast Claims
Small Business Trends
“Email marketing is dead.” If you've been involved in the world of marketing over the last few years, you've likely heard that declaration more than once. But a new podcast wants to bring a new perspective to that discussion about email marketing.

Donald Trump vs. Hillary Clinton: Who's Winning At Online Marketing? - Forbes

5 hours 38 min ago

Donald Trump vs. Hillary Clinton: Who's Winning At Online Marketing?
Forbes
One of the most accessible forms of online marketing these days is social media marketing, the process of building and engaging a following of users around a corporate or personal brand. In this case, there are many peripheral accounts—such as the ...

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New Olympic Marketing Rules Still Too Strict, Small Sponsors Say - Bloomberg

7 hours 6 min ago

Bloomberg

New Olympic Marketing Rules Still Too Strict, Small Sponsors Say
Bloomberg
When the International Olympic Committee announced changes to its famously draconian rules policing marketing related to the Games, a little women's sportswear company in Seattle was ready to roll. The marketing team at nine-year-old Oiselle got to ...
London 2012 marketing chief warns IOC over sponsor rightsCampaignLive

all 878 news articles »

New Olympic Marketing Rules Still Too Strict, Small Sponsors Say - Bloomberg

7 hours 6 min ago

Bloomberg

New Olympic Marketing Rules Still Too Strict, Small Sponsors Say
Bloomberg
When the International Olympic Committee announced changes to its famously draconian rules policing marketing related to the Games, a little women's sportswear company in Seattle was ready to roll. The marketing team at nine-year-old Oiselle got to ...
London 2012 marketing chief warns IOC over sponsor rightsCampaignLive
How to Win the Gold in Mobile Marketing During the OlympicsIndependent Retailer

all 3,046 news articles »

Instagram's head of brand development on the future of marketing and what it takes to be a visionary - Marketing Week

9 hours 19 min ago

Marketing Week

Instagram's head of brand development on the future of marketing and what it takes to be a visionary
Marketing Week
Instagram's head of brand development on the future of marketing and what it takes to be a visionary. Amy Cole talks about what it takes to be a visionary and what changes she expects from marketing in the next ten years. By Rachel Gee on 28 Jul 2016 ...

Google News

Can Coca-Cola rely on a boost from marketing or must it accept sales decline? - Marketing Week

9 hours 40 min ago

Marketing Week

Can Coca-Cola rely on a boost from marketing or must it accept sales decline?
Marketing Week
Despite the launch of its much-hyped 'One Brand' strategy and a multi-million pound push for its 'Taste the Feeling' marketing campaign, Coca-Cola sales are still declining as it faces dramatic shifts in consumer habits and growing concerns around sugar.
Coca-Cola's 'marketing in smaller sizes' pays off as profit rises, but revenues continue to slideThe Drum

all 249 news articles »

Can Coca-Cola rely on a boost from marketing or must it accept sales decline? - Marketing Week

9 hours 40 min ago

Marketing Week

Can Coca-Cola rely on a boost from marketing or must it accept sales decline?
Marketing Week
Despite the launch of its much-hyped 'One Brand' strategy and a multi-million pound push for its 'Taste the Feeling' marketing campaign, Coca-Cola sales are still declining as it faces dramatic shifts in consumer habits and growing concerns around sugar.

and more »

10 Disruptive Marketing Trends All Marketers Should Consider - Chief Marketer

11 hours 11 min ago

Chief Marketer

10 Disruptive Marketing Trends All Marketers Should Consider
Chief Marketer
Here are 10 trends excerpted from the new book, “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon. 1. Mobile will be the dominant platform.Intelligent ...
Everything you need to know about content marketing episode 2: 'Brands need to be conversational – not salesy'The Drum

all 2 news articles »

Nowcasting: A Model for the Future of Marketing - Huffington Post

11 hours 45 min ago

Nowcasting: A Model for the Future of Marketing
Huffington Post
In December 2015, Bing quietly rolled out an Election 2016 experience, with data visualizations powered by Bing Predicts. You'll know Bing Predicts as the crew that's responsible for tearing it up at the Oscars, the NBA playoffs, and the Scottish ...

Ushering In The New Guard: Is Content Marketing The Path Forward? - Forbes

12 hours 18 min ago

Forbes

Ushering In The New Guard: Is Content Marketing The Path Forward?
Forbes
Content marketing continues to be a hot topic—the proof can be found in the thousands of articles, blogs, forums — you name it — focusing on its ins-and-outs and pros and cons. So, to cut through the clutter and get a fresh perspective from one of ...

Appboy Canvas launches to solve mobile marketing automation's penetration problem - VentureBeat

13 hours 59 min ago

VentureBeat

Appboy Canvas launches to solve mobile marketing automation's penetration problem
VentureBeat
Mobile marketing automation (MMA) is how big businesses improve monetization, engage deeper with customers, and get you to come back, time and time again. We know the space well. We've surveyed developers with over 900 million monthly average ...

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Suggested reading July 2016: a digest of new marketing literature - Marketing Week

14 hours 58 min ago

Marketing Week

Suggested reading July 2016: a digest of new marketing literature
Marketing Week
Researchers demonstrate that increased Facebook usage is linked to stronger feelings of envy and narcissism among users. Through an online survey of 674 Facebook users of all ages, the study finds that these feelings lead to a need for self-promotion, ...

2 Standout 2016 Brand Activation Association Reggie Award Winners for Integrated Marketing Programs - Forbes

15 hours 45 min ago

Forbes

2 Standout 2016 Brand Activation Association Reggie Award Winners for Integrated Marketing Programs
Forbes
For the past 4 years, I've been privileged to be a “Super Reggie Award” judge for the Brand Activation Association's annual global award for Best Integrated Marketing Program. The Super Reggie is awarded to the “best of the best” integrated marketing ...

Why Do Startups Think That No Marketing Budget Is Acceptable? - Forbes

16 hours 4 min ago

Forbes

Why Do Startups Think That No Marketing Budget Is Acceptable?
Forbes
Consulting on and writing a book about emerging and 'Disruptive Technologies' (plug – out next year!) I run across the odd (read: many) startups. Each one has merit of some sort although an alarming rate, I am increasingly sad to say, simply solve ...

Diageo credits marketing push for UK sales growth - CampaignLive

17 hours 25 min ago

CampaignLive

Diageo credits marketing push for UK sales growth
CampaignLive
Across Europe, Turkey and Russia, Diageo said its marketing increased by 5% and "benefitted from procurement savings resulting in an underlying investment increase of 10%." Diageo's preliminary results said that net sales in Great Britain rose 4%.
Diageo credits 5% uplift in marketing spend with UK sales growthThe Drum

all 36 news articles »

Diageo credits marketing push for UK sales growth - CampaignLive

17 hours 25 min ago

CampaignLive

Diageo credits marketing push for UK sales growth
CampaignLive
Across Europe, Turkey and Russia, Diageo said its marketing increased by 5% and "benefitted from procurement savings resulting in an underlying investment increase of 10%." Diageo's preliminary results said that net sales in Great Britain rose 4%.

and more »

BT Sport vs Sky: The battle of the football broadcasters - Marketing Week

18 hours 54 min ago

Marketing Week

BT Sport vs Sky: The battle of the football broadcasters
Marketing Week
Both BT Sport and Sky are launching multimillion pound marketing campaigns featuring high profile players, including David Beckham and Gareth Bale, as they aim to convince consumers they should be the sports broadcaster of choice, ahead of the new ...
BT Sport launches 'Four Competitions, One Venue' marketing campaignBT Sport (press release) (subscription) (blog)

all 42 news articles »

BT Sport vs Sky: The battle of the football broadcasters - Marketing Week

18 hours 54 min ago

Marketing Week

BT Sport vs Sky: The battle of the football broadcasters
Marketing Week
Both BT Sport and Sky are launching multimillion pound marketing campaigns featuring high profile players, including David Beckham and Gareth Bale, as they aim to convince consumers they should be the sports broadcaster of choice, ahead of the new ...

and more »

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