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How Visual Advertising Will Change Marketing In 2017 - Forbes

Thu, 01/19/2017 - 19:21

Forbes

How Visual Advertising Will Change Marketing In 2017
Forbes
Today, digital advertising is expected to grow to an annual spend over $335 billion by 2020. The industry is booming, taking over search ad spend at #1 in 2016. However, with constant increases in ad volume and spend, what's happening to returns?

Target Taps New Chief Marketing Officer - AdAge.com

Thu, 01/19/2017 - 19:03

AdAge.com

Target Taps New Chief Marketing Officer
AdAge.com
Target has a new chief marketing officer. The Minneapolis-based retailer is promoting Rick Gomez, who had been senior VP-brand and category marketing, to exec VP- chief marketing officer. The appointment is effective Jan. 29. Mr. Gomez, who has been ...
Target names Rick Gomez new marketing chiefMarketWatch
Target promotes Rick Gomez to chief marketing officerMinneapolis / St. Paul Business Journal
Target Names Rick Gomez New Chief Marketing OfficerABC News
Business Insider -CNBC
all 10 news articles »

AmEx profit misses estimates on higher marketing spend - Reuters

Thu, 01/19/2017 - 14:33

Reuters

AmEx profit misses estimates on higher marketing spend
Reuters
N) posted a lower-than-expected quarterly profit on Thursday as the credit card issuer boosted spending on marketing and promotion to fend off rising competition. The company said it now expects full-year 2017 earnings to be between $5.60-$5.80 per share.
AmEx Profit Lags Estimates as Chenault Invests 35% More in MarketingTheStreet.com

all 42 news articles »

4 Tips For Mobile-Marketing Success in 2017 - Entrepreneur

Thu, 01/19/2017 - 14:02

Entrepreneur

4 Tips For Mobile-Marketing Success in 2017
Entrepreneur
And, with mobile eclipsing desktops at a faster pace than ever, mobile marketing is no longer just the option it was just a few months ago. Today, marketers looking to build the ever-crucial consumer relationship have to get on board with the digital age.

and more »Google News

Is Confirmation Bias Ruining Your Content Marketing Strategy? - Forbes

Thu, 01/19/2017 - 11:23

Forbes

Is Confirmation Bias Ruining Your Content Marketing Strategy?
Forbes
Keep your mind clear, hard as that may be. Track and understand many metrics. You can avoid several cognitive biases at once by committing to learn, understand, and use many different metrics in your marketing campaign. Don't let yourself gravitate ...

Edge Marketing, Inc. Celebrates 20-Year Anniversary - Yahoo Finance

Thu, 01/19/2017 - 09:05

Edge Marketing, Inc. Celebrates 20-Year Anniversary
Yahoo Finance
MINNEAPOLIS, MN--(Marketwired - Jan 19, 2017) - Edge Marketing, Inc., a Minneapolis-based marketing and public relations firm serving the needs of entities in the accounting and legal channels, announces its 20-year anniversary. The award-winning ...

and more »

4 Annoying Online Marketing Tactics to Stop Right Now - Entrepreneur

Thu, 01/19/2017 - 08:51

Entrepreneur

4 Annoying Online Marketing Tactics to Stop Right Now
Entrepreneur
Consumers despise annoying online marketing tactics. It takes an incredible amount of effort, creativity and money to attract visitors to your website. The last thing you want to do is annoy them to the point they leave, never to return. Going ...

and more »

Dominion Dealer Solutions Releases Additional Marketing Modules for its Digital Dashboard - Yahoo Finance

Thu, 01/19/2017 - 08:09

Dominion Dealer Solutions Releases Additional Marketing Modules for its Digital Dashboard
Yahoo Finance
Dominion Dealer Solutions has released new equity mining and dealership fixed operations advertising modules in its dealer-facing Dominion Dashboard®. Dominion is an award-winning industry leader in reputation management, social media marketing, ...

and more »

Why the next big thing in marketing is...simplicity (part two) - Marketing Tech

Thu, 01/19/2017 - 08:02

Marketing Tech

Why the next big thing in marketing is...simplicity (part two)
Marketing Tech
Editor's note: The first part of this two-part article, available here, explained the concept of ConOps – the concept of operations – in a marketing communications program to communicate the quantitative and qualitative system characteristics of the ...

Millennial Lead: A New Breed of Video Marketing - SocialTimes

Thu, 01/19/2017 - 07:08

SocialTimes

Millennial Lead: A New Breed of Video Marketing
SocialTimes
The world is transitioning at hyperspeed into a mobile-dominated era by digitally native millennials who hold the largest share of consumer voice and the largest buying power of any generation. The pace of technological innovation presents a mind ...

How to Build an Always-on Marketing Machine - AdAge.com

Thu, 01/19/2017 - 07:03

AdAge.com

How to Build an Always-on Marketing Machine
AdAge.com
Mayur Gupta, Spotify global growth innovation and marketing, used the analogy of a Formula 1 race at the Ad Age IQ Marketing & Technology conference this week in his discussion of what marketers are missing in marketing technology. Marketers have a lot ...

and more »

Before You Break Down Marketing Silos, Consider This - Forbes

Thu, 01/19/2017 - 07:02

Before You Break Down Marketing Silos, Consider This
Forbes
Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify? Two years ago at Elite SEM, we actually created additional silos by breaking out our ...

Three Great PR Tools For Public Relations Execs - Forbes

Thu, 01/19/2017 - 07:02

Three Great PR Tools For Public Relations Execs
Forbes
Forbes Communications Council is an invitation-only organization for communications, public relations, public affairs and media relations executives. Do I qualify? This information is especially beneficial when it's time to write a press release or ...

5 Big Trends and Tips for Social Media Marketing - Small Business Trends

Thu, 01/19/2017 - 06:33

Small Business Trends

5 Big Trends and Tips for Social Media Marketing
Small Business Trends
In the last five years, social networks have acquired about 1 billion new users. Over one third of the world's population is now accessible via social media, and companies have gone from being skeptical about social media marketing to seriously ...

and more »

WWE's marketing and revenue boss says its content output has doubled in the last 5 years, all thanks to digital - Business Insider

Thu, 01/19/2017 - 05:02

Business Insider

WWE's marketing and revenue boss says its content output has doubled in the last 5 years, all thanks to digital
Business Insider
Each year, The Consumer Electronics Show in Las Vegas showcases the innovation and technology that is changing the world – and the way companies do business. At CES 2017, Business Insider spoke with advertising and marketing executives from a ...

and more »

Target makes big push into soccer marketing - Minneapolis Star Tribune

Thu, 01/19/2017 - 05:01

Minneapolis Star Tribune

Target makes big push into soccer marketing
Minneapolis Star Tribune
Elizabeth Flores, Star Tribune Minnesota United coach Adrian Heath, left and Sporting Director Manny Lagos. In a multipronged partnership, Target will announce Thursday that it has signed a three-year deal to be an official partner of Major League ...

and more »

Salary Survey 2017: Marketing is still misunderstood - Marketing Week

Thu, 01/19/2017 - 00:04

Marketing Week

Salary Survey 2017: Marketing is still misunderstood
Marketing Week
Despite efforts to promote the value of marketing within businesses, Marketing Week's annual Career and Salary Survey shows there is still a lack of understanding and appreciation for the discipline, at a time when gaming and gambling is revealed as ...

and more »

Best in class: Cherokee schools sweep public relations awards - Atlanta Journal Constitution

Wed, 01/18/2017 - 22:01

Atlanta Journal Constitution

Best in class: Cherokee schools sweep public relations awards
Atlanta Journal Constitution
This photo of Cherokee County Special Education Supervisor Sheryl Gould and Matthew Taylor, titled “Let Me Win,” from the Cherokee County School District Special Olympics Awareness Games, won a Gold Award in the Georgia School Public Relations ...

and more »

Marketing group forms nonprofit - The Manchester Journal

Wed, 01/18/2017 - 21:23

Marketing group forms nonprofit
The Manchester Journal
"We've been talking for a year now and [Shimkus] been more than helpful in getting us some guidance and helping us understand on focus and marketing the town," Carroccio said. "It's done in other places, [we want to] propose some model of it in our own ...

Retailers miss on email marketing goals - Business Insider

Wed, 01/18/2017 - 20:48

Business Insider

Retailers miss on email marketing goals
Business Insider
While the majority of retailers believe that email is a critical investment for their business, many have yet to achieve their desired results using the communications channel, according to a recent survey from Retail TouchPoints of 200 consumers and ...

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