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Updated: 2 hours 14 min ago

What is Digital Marketing? - ValpoLife.com

3 hours 55 min ago

What is Digital Marketing?
ValpoLife.com
d cohn comm CIRCLE square icon Sometimes, when I introduce my company, D. Cohn Communications, with “We specialize in Digital Marketing,” business owners and non-profits alike react with excitement and puzzlement. What is that? Do I make websites ...

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The Top 5 Phoenix-area interactive marketing firms of 2014 - Phoenix Business Journal

6 hours 15 min ago

The Top 5 Phoenix-area interactive marketing firms of 2014
Phoenix Business Journal
The October 2013 merger of advertising firms E.B. Lane and Terralever is already showing dividends. LaneTerralever, the newly combined firm, captured the No. 1 ranking in the Phoenix Business Journal's Interactive Marketing Firms list, which was ...

Google News

NMHIX approves contracts for Milwaukee marketing firm, NM enrollment co. - Albuquerque Business First

8 hours 10 min ago

NMHIX approves contracts for Milwaukee marketing firm, NM enrollment co.
Albuquerque Business First
​The New Mexico Health Insurance Exchange board of directors on Friday approved $8.1 million in contracts to two firms Friday, one to do marketing and public relations and the second to help sign up new members in the coming open-enrollment period.

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Cowboys reach marketing deal with Carnival Cruise - FOX 4 News

10 hours 5 min ago

Cowboys reach marketing deal with Carnival Cruise
FOX 4 News
ARLINGTON, Texas (AP) -- Carnival Cruise Lines and the Dallas Cowboys are entering a marketing agreement that will expand the ship operator's brand at the team's $1.2 billion stadium and other properties. The largest cruise operator in Texas said ...

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To Successfully Measure B2B Content Marketing, Get In The Friend Zone - Marketing Land

11 hours 2 min ago

Marketing Land

To Successfully Measure B2B Content Marketing, Get In The Friend Zone
Marketing Land
Although it's almost universally agreed upon that content marketing is necessary, no one can seem to agree on the right metrics to measure its success. The majority of marketers seem to fall into one of two equally flawed camps. The first is the “we've ...
Metrics a must for making the most of content marketing, says ForresterCMO

all 3 news articles »

Bringing Order to Digital Marketing Data Chaos - ADOTAS

11 hours 31 min ago

Bringing Order to Digital Marketing Data Chaos
ADOTAS
Obtaining a single view of the customer has been at the core of marketers' quests well before the Digital Era. The complete picture of the customer is critical to Marketing's long-term success, better personalization and segmentation. However, siloed ...

Cowboys reach marketing deal with Carnival Cruise - Sacramento Bee

Thu, 07/24/2014 - 17:00

eTurboNews

Cowboys reach marketing deal with Carnival Cruise
Sacramento Bee
ARLINGTON, Texas -- Carnival Cruise Lines and the Dallas Cowboys are entering a marketing agreement that will expand the ship operator's brand at the team's $1.2 billion stadium and other properties. The largest cruise operator in Texas said Thursday ...
Carnival in marketing deal with Dallas CowboysTravel Weekly

all 12 news articles »

Amazon Loss Widens, Marketing Costs Rise 40% and Bezos Keeps Investing - AdAge.com

Thu, 07/24/2014 - 15:58

Reuters

Amazon Loss Widens, Marketing Costs Rise 40% and Bezos Keeps Investing
AdAge.com
Amazon takes in a lot of money, but the e-commerce giant doesn't bank much money. That was true again, even more than usual, in the second quarter of 2014, Amazon said in its earnings report on Thursday. Amazon recorded $19.3 billion in revenue for the ...
Amazon's losses widen as it ups marketing investmentMarketing Week

all 258 news articles »

Amazon Loss Widens, Marketing Costs Rise 40% and Bezos Keeps Investing - AdAge.com

Thu, 07/24/2014 - 15:58

Amazon Loss Widens, Marketing Costs Rise 40% and Bezos Keeps Investing
AdAge.com
Amazon takes in a lot of money, but the e-commerce giant doesn't bank much money. That was true again, even more than usual, in the second quarter of 2014, Amazon said in its earnings report on Thursday. Amazon recorded $19.3 billion in revenue for the ...

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1400 marketing tech vendors! How to select technology without dying trying - VentureBeat

Thu, 07/24/2014 - 13:44

VentureBeat

1400 marketing tech vendors! How to select technology without dying trying
VentureBeat
With 1,400 marketing-tech vendors touting solutions that can drive ROI, increase visitors, and raise revenue, even the most experienced, up-to-date marketer gets overwhelmed. And companies offer no assurance of interoperability across these products.

Inaugural Chief Marketing Officer Compensation Report: Salaries, Incentives ... - Forbes

Thu, 07/24/2014 - 13:27

Inaugural Chief Marketing Officer Compensation Report: Salaries, Incentives ...
Forbes
How much money do chief marketing executives make? Are CMOs located in Asia compensated more than those in Europe or North America? Do B2B CMOs earn more than their B2C counterparts? While CEO compensation has been reported and analyzed ...
CMO salaries: most aren't happy with their pay packet | Marketing magazineMarketing magazine Australia

all 9 news articles »Google News

Josh Greenstein, Tony Sella Top Names In Sony Marketing … - Deadline.com

Thu, 07/24/2014 - 13:25

Josh Greenstein, Tony Sella Top Names In Sony Marketing
Deadline.com
Josh Greenstein, Tony Sella Top Names In Sony Marketing Search Paramount marketing chief Josh Greenstein and former Fox marketing guru Tony Sella are two of the leading contenders Sony brass are eyeing to come into their executive ranks following ...

Social media marketing pushing toward a Chipotle in Provo - Universe.byu.edu

Thu, 07/24/2014 - 11:17

Social media marketing pushing toward a Chipotle in Provo
Universe.byu.edu
This Chipotle pull is a prime example of recent trends in social media marketing, where companies thrive on their fans promoting the brand at little or no cost to the corporation. They make the food; the people post it on Instagram. From staging hoaxes ...

Google News

Beck Gives Us A Lesson In The Arc Of Content Marketing - Forbes

Thu, 07/24/2014 - 08:39

Beck Gives Us A Lesson In The Arc Of Content Marketing
Forbes
With his announcement of a new album covering his sheet-music “album,” Beck has shown us how content marketing can have a storyline – with a beginning, middle, and end – if we are bold enough to let the content go. I remember how excited I was when ...

Inaugural Chief Marketing Officer Compensation Report: Salaries, Incentives ... - Forbes

Thu, 07/24/2014 - 07:59

Inaugural Chief Marketing Officer Compensation Report: Salaries, Incentives ...
Forbes
How much money do chief marketing executives make? Are CMOs located in Asia compensated more than those in Europe or North America? Do B2B CMOs earn more than their B2C counterparts? While CEO compensation has been reported and analyzed ...

and more »

Business of the Arts: Knowing when and how to use public relations - The Times-Picayune

Thu, 07/24/2014 - 06:42

Business of the Arts: Knowing when and how to use public relations
The Times-Picayune
Small Business Master Class: Crafting a Public Relations plan On this edition of Small Business Master Class: business of the arts, The Walls Project's Casey Phillips tells us how to craft a public relations plan. This is a special arts edition of ...

Salesforce plans Sales Reach, aims to meld sales, marketing - ZDNet

Thu, 07/24/2014 - 06:06

Salesforce plans Sales Reach, aims to meld sales, marketing
ZDNet
Amazon's Fire Phone is an example of a tool that allows consumer to go from message to insight to purchase, said Salesforce.com's Mark Woolen, senior vice president of product marketing for Sales Cloud. "We wanted to empower sales people in the mobile ...
Salesforce.com launches Sales Reach for real-time selling and marketingITworld.com

all 4 news articles »

5 Unusual Marketing Ideas for Startups - Forbes

Thu, 07/24/2014 - 04:00

Forbes

5 Unusual Marketing Ideas for Startups
Forbes
Why waste your time with your one more marketing guide? You already know the basics. And you've probably heard the advice a million times; create a mission statement, find your audience, create awesome content and promote. While there's definitely ...

The Right Digital-Marketing Partner in 5 Steps - Huffington Post (blog)

Wed, 07/23/2014 - 19:48

The Right Digital-Marketing Partner in 5 Steps
Huffington Post (blog)
Most small-medium businesses (SMBs) would rather pick potatoes than pick a digital-marketing partner. Digital marketing is filled with clutter and confusion. SMBs know digital can help but are unsure of where to start. Having a great partner helps, but ...

Marketing firm works with companies of all sizes - The News Herald

Wed, 07/23/2014 - 14:45

Marketing firm works with companies of all sizes
The News Herald
Business services provided: Kerigan Marketing Associates is a web design and marketing services agency with a specialty in brand growth and management. Whether through our website design, print collaterals, TV and radio commercials, or any other ...

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