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Updated: 2 hours 13 min ago

Zift Solutions and Partner Marketing Provider SharedVue Join Forces - MarketWatch

6 hours 11 min ago

Zift Solutions and Partner Marketing Provider SharedVue Join Forces
MarketWatch
The SharedVue Through Partner Marketing Automation platform provides Web content syndication, automated email marketing and social media syndication. Zift Solutions will control and run the combined entity, while The Channel Company will retain an ...

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Why Social Media Marketing Must Be Audience-Specific - Digital Book World

6 hours 50 min ago

Why Social Media Marketing Must Be Audience-Specific
Digital Book World
Social media marketing functions best when audience dictates channel and message. Today, though, much of our marketing efforts are backwards. We think a channel such as Facebook will deliver an audience, but a channel merely delivers a message to an ...

Google News

Using Human Communication To Unlock Your Digital Marketing's Potential - Forbes

7 hours 53 min ago

Forbes

Using Human Communication To Unlock Your Digital Marketing's Potential
Forbes
We all know some people who can charm the socks off anyone without uttering a lie. They can be completely sincere and still give extravagant compliments. They can listen intently to the other person but still convince them of their point of view. And ...

Force Friday: Star Wars Toys Unveiled by Disney Amid Marketing Blitz - U.S. News & World Report

10 hours 15 min ago

U.S. News & World Report

Force Friday: Star Wars Toys Unveiled by Disney Amid Marketing Blitz
U.S. News & World Report
The massive marketing blitz, which Disney has named "Force Friday," spans all kinds of media and included an 18-hour global "unboxing" streamed live on YouTube. Meanwhile, major toy retailers planned to be open and hold special events when the toys ...
Disney unveils Star Wars toys amid marketing blitzHawaii News Now

all 921 news articles »

Star Wars toys sold at midnight amid marketing blitz - The Detroit News

Thu, 09/03/2015 - 23:19

The Detroit News

Star Wars toys sold at midnight amid marketing blitz
The Detroit News
The massive marketing blitz, which Disney has named “Force Friday,” spans all kinds of media and included an 18-hour global “unboxing” streamed live on YouTube. Meanwhile, major toy retailers opened and held special events when the toys first became ...

and more »

Disney unveils Star Wars toys amid marketing blitz - WRAL.com

Thu, 09/03/2015 - 22:39

WRAL.com

Disney unveils Star Wars toys amid marketing blitz
WRAL.com
The massive marketing blitz, which Disney has named "Force Friday," spans all kinds of media and included an 18-hour global "unboxing" streamed live on YouTube. Meanwhile, major toy retailers planned to be open and hold special events when the toys ...

and more »

Uber's #UberDinner marketing stunt in Singapore and Kuala Lumpur ends in hunger - VentureBeat

Thu, 09/03/2015 - 22:23

VentureBeat

Uber's #UberDinner marketing stunt in Singapore and Kuala Lumpur ends in hunger
VentureBeat
While car-hailing app Uber has certainly had its fair share of clever ad campaigns to date, its latest attempt in Singapore and Kuala Lumpur on Thursday doesn't appear to fit in that category. “Food aficionados city-wide, the countdown to the premiere ...

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As Gorman blazed a marketing trail, sales kept peaking - Press Herald

Thu, 09/03/2015 - 21:05

Press Herald

As Gorman blazed a marketing trail, sales kept peaking
Press Herald
Leon Gorman was a marketing innovator whose willingness to try new things and embrace technology saved the company from stagnating in a sea of plaid flannel and fishing line. Although company founder Leon Leonwood Bean relied on his ingenuity to ...

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Digital Marketing People on the Move: End of Summer Edition - ClickZ

Thu, 09/03/2015 - 18:34

ClickZ

Digital Marketing People on the Move: End of Summer Edition
ClickZ
With more than 15 years of experience building brands and marketing communications, Irving comes to Airbnb from Google, where he served as the senior marketing director responsible for running global marketing for Google Play. Prior to Google, Irving ...

The 13 Tools You Need to Build a Content-Marketing Machine - Entrepreneur

Thu, 09/03/2015 - 15:09

Entrepreneur

The 13 Tools You Need to Build a Content-Marketing Machine
Entrepreneur
A whopping 76 percent of marketers plan to increase their content-marketing budgets in 2016, according to Curata. Really, though, this growth isn't that surprising, given that most companies realize content marketing is a key strategy for building ...

Digital Marketing: Boon or Bane for Food/Restaurant Stocks? - Zacks.com

Thu, 09/03/2015 - 14:23

Digital Marketing: Boon or Bane for Food/Restaurant Stocks?
Zacks.com
Most large food companies and restaurants have increased their spending on digital marketing initiatives taking advantage of the younger generation's constant connectivity to technology through social networks, search engines, online videos and so on.

Google News

The Marketing Land App Now Live For iOS & Android - Marketing Land

Thu, 09/03/2015 - 13:35

Marketing Land

The Marketing Land App Now Live For iOS & Android
Marketing Land
We are pleased to announce that the official app for reading and sharing all of the news we post daily on Marketing Land is now available in both the Apple / iTunes App store and on Google Play. Along with the launch of the official Marketing Land app ...

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Marketing firm aims to boost small-budget campaigns - The Hill

Thu, 09/03/2015 - 12:43

The Hill

Marketing firm aims to boost small-budget campaigns
The Hill
The center-right marketing company Targeted Victory is simplifying the way Republican campaigns are delivering their message to voters. Company co-founders Michael Beach and Zac Moffatt launched their self-serve ad-buying platform called Targeted ...

Google News

Mobile user acquisition: what's really working (and, separating hype from truth) - VentureBeat

Thu, 09/03/2015 - 12:32

VentureBeat

Mobile user acquisition: what's really working (and, separating hype from truth)
VentureBeat
Mobile app marketing is ultra-competitive right now, as teams are tasked with intense goals like “generate 1 million users ASAP!” With that sense of urgency, growth, and popularity in the space, an influx of “marketing help” for mobile app marketers ...

Make a Monthly Content-Marketing Check-In a Must-Do - Entrepreneur

Thu, 09/03/2015 - 12:05

Entrepreneur

Make a Monthly Content-Marketing Check-In a Must-Do
Entrepreneur
A monthly content-marketing check-in gives you the opportunity to measure the success of your campaigns. Without a regular review, you won't be able to take a strategic approach to your efforts, and if you don't understand where you're at, you can't ...

'6S Marketing' Ad Agency Asks Apple to Rename 'iPhone 6s' - Mac Rumors

Thu, 09/03/2015 - 11:11

Mac Rumors

'6S Marketing' Ad Agency Asks Apple to Rename 'iPhone 6s'
Mac Rumors
6S Marketing, an ad agency located in New York, is hoping to persuade Apple to change the name of its upcoming iOS device, the iPhone 6s, to the iPhone 7. The company has written an open letter addressed to Apple and rented several billboards, one in ...
Apple asked to not call its new phone the 'iPhone 6s' for the silliest ...BGR
'6S Marketing' agency rents out billboard in Times Square asking Apple to ...Globalnews.ca
Small marketing company asks Apple to skip the iPhone 6s name and go to iPhone 7Phone Arena
Vancity Buzz
all 1,003 news articles »

'6S Marketing' Ad Agency Asks Apple to Rename 'iPhone 6s' - Mac Rumors

Thu, 09/03/2015 - 11:11

Mac Rumors

'6S Marketing' Ad Agency Asks Apple to Rename 'iPhone 6s'
Mac Rumors
6S Marketing, an ad agency located in New York, is hoping to persuade Apple to change the name of its upcoming iOS device, the iPhone 6s, to the iPhone 7. The company has written an open letter addressed to Apple and rented several billboards, one in ...
Apple asked to not call its new phone the 'iPhone 6s' for the silliest ...BGR
'6S Marketing' agency rents out billboard in Times Square asking Apple to ...Globalnews.ca
Small marketing company asks Apple to skip the iPhone 6s name and go to iPhone 7Phone Arena
TodaysiPhone.com (blog) -Business in Vancouver -MediaPost Communications
all 134 news articles »

'6S Marketing' Ad Agency Asks Apple to Rename 'iPhone 6s' - Mac Rumors

Thu, 09/03/2015 - 11:11

Mac Rumors

'6S Marketing' Ad Agency Asks Apple to Rename 'iPhone 6s'
Mac Rumors
6S Marketing, an ad agency located in New York, is hoping to persuade Apple to change the name of its upcoming iOS device, the iPhone 6s, to the iPhone 7. The company has written an open letter addressed to Apple and rented several billboards, one in ...
'6S Marketing' agency rents out billboard in Times Square asking Apple to ...Globalnews.ca

all 331 news articles »

Freebirds names digital veteran to head marketing - Nation's Restaurant News

Thu, 09/03/2015 - 09:44

Nation's Restaurant News

Freebirds names digital veteran to head marketing
Nation's Restaurant News
Freebirds World Burrito's new vice president of marketing, Erin Levzow, says she sees an exciting landscape for digital storytelling. Levzow joined Austin, Texas-based Freebirds, a division of the Tavistock Group, after two years leading the digital ...

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Balancing The New-Age Sales And Marketing Relationship - Forbes

Thu, 09/03/2015 - 09:20

Forbes

Balancing The New-Age Sales And Marketing Relationship
Forbes
Marketing technology is growing at a rapid rate. And that growth is causing it to infringe on the areas of the funnel that used to be the domain of the sales team. For instance, a remarketing campaign can continue to market to a potential customer even ...

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