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8 Online Marketing Tips For The Holidays - Forbes

5 hours 17 min ago

Forbes

8 Online Marketing Tips For The Holidays
Forbes
If you're working on an advertising campaign, or a temporary marketing angle to boost sales, consider introducing a holiday-themed character. It may sound gimmicky at first, but depending on your brand voice, you could play it up as a gimmick—using it ...

BlackRock Names BuzzFeed Executive Frank Cooper as Chief Marketing Officer - Wall Street Journal

5 hours 45 min ago

Wall Street Journal

BlackRock Names BuzzFeed Executive Frank Cooper as Chief Marketing Officer
Wall Street Journal
BlackRock Inc. has hired a new global chief marketing officer from digital media company BuzzFeed as the world's largest money manager works to bolster its business from individual investors. Frank Cooper, who spent the last 18 months as chief ...

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What's coming in Microsoft's Dynamics 365 Marketing app next year - ZDNet

8 hours 25 min ago

ZDNet

What's coming in Microsoft's Dynamics 365 Marketing app next year
ZDNet
While Microsoft already is selling its new Dynamics 365 suite for enterprises, three of the pieces -- Marketing, Sales, and Customer Service -- of the Dynamics 365 Business suite targeted at small and mid-size businesses aren't coming until next year.

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5 Small Business Owners Share Digital Marketing Tips - Business.com

8 hours 28 min ago

Business.com

5 Small Business Owners Share Digital Marketing Tips
Business.com
The digital marketing industry is changing weekly. This can make marketing a small business seem like a daunting task. With little time to spare, small business owners are usually working in their business, not on their business. This can lead to low ...

Google News

Marketing firm Group360 renamed We Are Alexander - STLtoday.com

9 hours 2 min ago

STLtoday.com

Marketing firm Group360 renamed We Are Alexander
STLtoday.com
The downtown St. Louis-based company formed a joint venture with England's Trident firm in 2015 with the We Are Alexander name. The name is influenced by three notable historic figures: French writer Alexandre Dumas, inventor Alexander Graham Bell ...
GROUP360 Worldwide Expands Global Marketing Capabilities & Rebrands As 'We Are Alexander'PR Newswire (press release)

all 2 news articles »

50 Tips for Marketing Your Business This Holiday Season - Small Business Trends

9 hours 15 min ago

Small Business Trends

50 Tips for Marketing Your Business This Holiday Season
Small Business Trends
The holiday season is upon us. And it provides many unique opportunities for all different types of businesses to market to customers in new and unique ways. Whether you own an online business, a local store, or even a B2B company, there are ways you ...

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Five Advantages Of Do-It-Yourself Public Relations - Forbes

10 hours 45 min ago

Five Advantages Of Do-It-Yourself Public Relations
Forbes
When I accepted my current position with FreeConferenceCall.com, the company had been working with several outside marketing agencies. As the new VP of marketing and communications, I chose to invest my time in training in-house talent and building a ...

Mobile Marketing is the New Heavyweight - Finance Magnates (blog)

11 hours 7 min ago

Finance Magnates (blog)

Mobile Marketing is the New Heavyweight
Finance Magnates (blog)
I've talked often enough about the critical role content plays in today's marketing strategies and how it is the single most effective way to generate loyalty and one of the most cost effective ways to increase brand recognition, but where is this ...

Should DRTV Be In Your Marketing Mix? - Forbes

11 hours 47 min ago

Should DRTV Be In Your Marketing Mix?
Forbes
... advertisers enjoy remnant rates that are reduced by at least 60% less than what general advertisers pay. Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising ...

How to Build a Marketing Campaign that Appeals to Generation Z - Fortune

11 hours 47 min ago

Fortune

How to Build a Marketing Campaign that Appeals to Generation Z
Fortune
Brands are neglecting perhaps the most important factor in building their social media marketing strategies: collecting raw, honest feedback from real customers. This is particularly important for Generation Z, a group that hasn't entered the workforce ...

How a Monster-Sized Marketing Campaign was Built for China's 'Great Wall' (EXCLUSIVE) - Variety

Sun, 12/04/2016 - 19:30

Variety

How a Monster-Sized Marketing Campaign was Built for China's 'Great Wall' (EXCLUSIVE)
Variety
“The Great Wall” presents a whole series of firsts. It is the first movie made in English by ZhangYimou, China's master of the big spectacle. Costing some $150 million it is possibly the biggest-budget Chinese film of all time. It is certainly the ...

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The 10 plagues of marketing and how to cure them - VentureBeat

Sun, 12/04/2016 - 18:14

VentureBeat

The 10 plagues of marketing and how to cure them
VentureBeat
Here are the ten plagues afflicting marketing. The Old Testament theme describing them came about when this thesis was initially delivered as a talk at a private conference hosted by an Israeli venture capital firm. Each plague is paired with a ...

3 Things Kiss Taught Me About Marketing - Adweek

Sun, 12/04/2016 - 17:59

Adweek

3 Things Kiss Taught Me About Marketing
Adweek
In connecting with the audience through its characters, Kiss turned its story into a brand. When I was a kid, I straight-up loved Kiss. I was drawn to the makeup-wearing, leather-clad, blood-spitting, loud-playing band like a full-on groupie, buying ...

What Does An Executive Team Need To Look At For Higher Marketing ROI? - Forbes

Sun, 12/04/2016 - 15:17

Forbes

What Does An Executive Team Need To Look At For Higher Marketing ROI?
Forbes
When you lead a business, you have to pay close attention to how effectively and efficiently everything is running, and especially when you set aside enough budget for content marketing, you need to be sure your team uses it the right ways. It makes ...

Energy giants barred from telling customers how to get off marketing mail database - Telegraph.co.uk

Sun, 12/04/2016 - 14:28

Telegraph.co.uk

Energy giants barred from telling customers how to get off marketing mail database
Telegraph.co.uk
Energy giants barred from telling customers how to get off marketing mail database. Big Six The database is supposed to encourage customers who have remained on energy firms' standard tariffs for years to switch. Emily Gosden, Energy Editor. 4 December ...

Public Relations Planning - Business 2 Community

Sun, 12/04/2016 - 14:12

Public Relations Planning
Business 2 Community
When planning PR activities for the coming year, research conferences, trade shows, and webinars. They make good platforms on which to place a representative from the company as a keynote speaker or a member of a panel discussion. The value in ...

Charter schools and multi level marketing: An enduring connection - The Hill (blog)

Sun, 12/04/2016 - 12:02

The Hill (blog)

Charter schools and multi level marketing: An enduring connection
The Hill (blog)
DeVos has a long history of fermenting change in favor of vouchers and charter schools though she is not herself an educator nor does she have any formal education in teaching and learning. ADVERTISEMENT. Still, it is fair to recognize what she and ...

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Agile Marketing: Moving At The Speed Of The Customer - Forbes

Sat, 12/03/2016 - 16:55

Forbes

Agile Marketing: Moving At The Speed Of The Customer
Forbes
Much has been said about the consumer's control—control over what they choose to listen to, where they choose to shop, and how they choose to get information. They tune in only when companies earn their fragmented attention. Marketing must keep up—to ...

10 Small Business Tips for SEO, Content Marketing and More - Small Business Trends

Sat, 12/03/2016 - 10:01

Small Business Trends

10 Small Business Tips for SEO, Content Marketing and More
Small Business Trends
When it comes to marketing a small business, there are many different methods you can use. There's SEO, content marketing, email lists and more. If you want to learn more about marketing your business using some of these methods in 2017, take a look at ...

How Middlemen Have Changed Travel Marketing - DMN

Sat, 12/03/2016 - 09:13

DMN

How Middlemen Have Changed Travel Marketing
DMN
We also prohibit any scraping of our fares and schedules and any content from our website,” said Bill Tierney, Southwest airlines senior director of marketing communications and planning, in an email. This strategy gives airlines like Southwest much ...

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