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Thanks To Poor Marketing The Brexit Vote Wrecksit - Huffington Post

Fri, 06/24/2016 - 19:35

Huffington Post

Thanks To Poor Marketing The Brexit Vote Wrecksit
Huffington Post
By now, you have probably heard that UK voters chose 51.9% to 48.1% to leave the European Union (EU). Just about all the articles are talking about the political and economic issues. I prefer to talk about the one that is often overlooked in political ...

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Jesse James: The Legend That Content Marketing Created - Business 2 Community

Fri, 06/24/2016 - 18:36

Business 2 Community

Jesse James: The Legend That Content Marketing Created
Business 2 Community
If you've followed my writing for even a short period, you probably know that I am always on the search to find old and little-known content marketing examples. As I mentioned in a post I wrote for MarketingInsiderGroup.com, called Did William Penn Use ...

Digital-marketing agency building in E. Memphis - Memphis Commercial Appeal

Fri, 06/24/2016 - 15:30

Digital-marketing agency building in E. Memphis
Memphis Commercial Appeal
Speak Creative is a 17-year-old marketing agency that specializes in digital media. Jacob Savage is founder and owner of the firm that employs about 15 people at its existing Memphis office at 8337 Cordova Road. But the firm started a Nashville office ...

Boston Beer Co. (SAM) Names Jonathan Potter Chief Marketing Officer - StreetInsider.com

Fri, 06/24/2016 - 14:17

Boston Beer Co. (SAM) Names Jonathan Potter Chief Marketing Officer
StreetInsider.com
The Boston Beer Company, Inc. (NYSE: SAM) announced today that Jonathan N. Potter will be joining the Company as its Chief Marketing Officer in August, where he will have primary responsibility for overseeing the Company's planning, development and ...
Boston Beer names Potter new chief marketing officerSeeking Alpha

all 2 news articles »

4 Modern Tools to Improve Marketing at Your Startup - Tech.Co

Fri, 06/24/2016 - 13:30

Tech.Co

4 Modern Tools to Improve Marketing at Your Startup
Tech.Co
... new tools make marketing possible for entrepreneurs to get their brand in front of a massive audience. Whether it's a new method to generate online traffic, or to approach analyzing industry relevant information, the power of marketing has reached ...

and more »Google News

How “Do It With Me” marketing services can help SMBs access the latest marketing practices - Marketing Land

Fri, 06/24/2016 - 12:17

Marketing Land

How “Do It With Me” marketing services can help SMBs access the latest marketing practices
Marketing Land
Small and medium-sized businesses (SMBs) are the new frontier for digital services. The enterprise is armed with excellent digital marketing tools that need to be right-sized to SMB needs and budgets before a small business will enjoy the same digital ...

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Pretty Great Company Announces The Addition Of Tim Swart As Marketing Director - Transworld Business

Fri, 06/24/2016 - 11:05

Transworld Business

Pretty Great Company Announces The Addition Of Tim Swart As Marketing Director
Transworld Business
Santa Ana, CA – Pretty Great, LLC announces the hiring of Tim Swart to head up the marketing efforts to lead its brands: SLVDR, Bonfire, Sessions and Nikita. Swart is the most recent addition to a strong team of both brand and industry veterans ...

Christine Birch Replacing Dwight Caines as Sony Pictures Marketing President (EXCLUSIVE) - Variety

Fri, 06/24/2016 - 10:45

Variety

Christine Birch Replacing Dwight Caines as Sony Pictures Marketing President (EXCLUSIVE)
Variety
A makeover of the Sony Pictures Entertainment film marketing operation that began earlier this year gained steam Friday with the news that the unit's president of domestic marketing, Dwight Caines, will be replaced by Christine Birch, who returned to ...
Sony Pictures Marketing Exec Dwight Caines Exit Clarified; Christine Birch, Andre Caraco To Fill RoleDeadline

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Deputy Director – Marketing - Times Higher Education (THE)

Fri, 06/24/2016 - 08:54

Deputy Director – Marketing
Times Higher Education (THE)
Educated to degree level and with significant experience of managing a team, you will have in-depth knowledge and understanding of the benefits and implementation of integrated marketing communications, together with the necessary understanding of the ...

Tourism authority sets focus on advertising, marketing - Daily Ardmoreite

Fri, 06/24/2016 - 07:12

Tourism authority sets focus on advertising, marketing
Daily Ardmoreite
Some of the goals included reaching out to clients on a monthly basis, doing personal visits, attending more trade shows and conferences for continued education and continuing to actively participate in regional marketing entities. Another thing they ...

How Disney Channel Is Marketing Its Adventures in Babysitting Remake to Millennials - Adweek

Fri, 06/24/2016 - 07:02

Adweek

How Disney Channel Is Marketing Its Adventures in Babysitting Remake to Millennials
Adweek
But the network has rolled out its broadcast and most millennial-targeted marketing campaign ever for tonight's premiere of Adventures in Babysitting, tapping into that audience's nostalgia for both the original film and Disney Channel Original Movies ...

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Energy price cuts for 4m households and marketing mail for many more under CMA reforms - Telegraph.co.uk

Fri, 06/24/2016 - 06:56

Telegraph.co.uk

Energy price cuts for 4m households and marketing mail for many more under CMA reforms
Telegraph.co.uk
The energy bills of about 4m households could be cut by £75 a year while millions more will be sent marketing mail urging them to switch supplier, under reforms unveiled by the UK competition watchdog. British households have collectively been paying ...

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Independence Day: Resurgence and Brexit: the most brilliant movie marketing ploy of all time? - Telegraph.co.uk

Fri, 06/24/2016 - 06:05

Telegraph.co.uk

Independence Day: Resurgence and Brexit: the most brilliant movie marketing ploy of all time?
Telegraph.co.uk
On the day Nigel Farage declared this to be our “Independence Day” – with Britain voting to leave the EU – it's one of life's little ironies that the sequel to the jingoistic 1996 film of the same name arrives in UK cinemas. But maybe it's more than ...
Independence Day: UK marketing dream?RTE.ie

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Strategies in Global and Effective Content Marketing with Pam Didner - Search Engine Journal

Fri, 06/24/2016 - 04:50

Strategies in Global and Effective Content Marketing with Pam Didner
Search Engine Journal
In this episode of Marketing Nerds, author of Global Content Marketing and expert consultant Pam Didner joins Kelsey Jones for a podcast on content marketing for a global audience. They discussed when to write evergreen versus trending content. Pam ...

Native Advertising and the Content Marketing Revolution - eMarketer

Thu, 06/23/2016 - 22:12

Native Advertising and the Content Marketing Revolution
eMarketer
Native advertising and content marketing are terms on many advertisers' and publishers' minds these days, as all players in the digital ad industry try to overcome the perceived weaknesses of traditional display formats. Outbrain is a global content ...

WebEngage to take on Adobe and Salesforce with its marketing automation product - Economic Times

Thu, 06/23/2016 - 14:42

Economic Times

WebEngage to take on Adobe and Salesforce with its marketing automation product
Economic Times
MUMBAI:Software product startup WebEngage is betting on its new marketing automation Software product, currently being piloted at ecommerce giant Flipkart, to take on Adobe and Salesforce and boost its reach in the lucrative US midmarket.

and more »Google News

MSU Public Affairs, Ag Communications, Ag/Natural Resources Marketing staff win PR honors - Mississippi State Newsroom

Thu, 06/23/2016 - 14:08

MSU Public Affairs, Ag Communications, Ag/Natural Resources Marketing staff win PR honors
Mississippi State Newsroom
STARKVILLE, Miss.—Various projects showcasing the creative talents of Mississippi State University staff members recently garnered high honors in national and regional public relations competitions. At the College Public Relations Association of ...

Empower, UB win top public relations awards - Buffalo News

Thu, 06/23/2016 - 13:48

Empower, UB win top public relations awards
Buffalo News
The Buffalo Niagara Chapter of the Public Relations Society of America handed out its annual Excalibur Awards Wednesday at the Tralf Music Hall. The awards recognize the ... Michael P. Hughes, senior vice president of public affairs and marketing at ...
Hollywood Public Relations Wins Four Bell Ringer AwardsPR Newswire (press release)

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Content Marketing Is A Game -- Here's Your Strategy Guide - Forbes

Thu, 06/23/2016 - 12:17

Forbes

Content Marketing Is A Game -- Here's Your Strategy Guide
Forbes
Most businesses understand the power of content marketing, and why it's become so popular over the last few years, but many are averse to getting involved themselves. Why? In my experience, there are three reasons. First, they think they don't have the ...

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5 Content Marketing Tactics You're Still Getting Wrong - SocialTimes

Thu, 06/23/2016 - 12:09

SocialTimes

5 Content Marketing Tactics You're Still Getting Wrong
SocialTimes
Brands and businesses are aware of the importance of content marketing, but many are still not seeing the return they'd like. Here are five common mistakes you're still making and how to fix them.
Tips to Design a Strategy for Successful Digital Marketing in 2016Business 2 Community
Forward 2016, Day 1: Why Content Marketing ≠ Brand StorytellingThe Content Standard by Skyword

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