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Updated: 1 hour 59 min ago

Arnold Palmer was the father of modern day sports marketing - ESPN

2 hours 38 min ago

ESPN

Arnold Palmer was the father of modern day sports marketing
ESPN
Arnold Palmer was one of the best golfers of all time. But he was also one of the best marketers of all time. In his lifetime, he earned nearly $7 million on the golf course. Off of it? He made at least 50 times that. Without Arnold, and his agent Mark ...

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If You Think Zara Does Not Do Marketing, Think Again. - Huffington Post

6 hours 16 min ago

Huffington Post

If You Think Zara Does Not Do Marketing, Think Again.
Huffington Post
A student in class last week raised his hand and asked me how Zara is successful without doing marketing. Even though it is early in the semester, I was horrified that I had not yet succeeded in teaching my students what marketing is. As I thought ...

No Zombicon event for 2016, public relations firm confirms - The News-Press

6 hours 58 min ago

The News-Press

No Zombicon event for 2016, public relations firm confirms
The News-Press
The Zombicon festival, beset by a tragic fatal shooting in downtown Fort Myers in 2015, will not be held in any community this year, the marketing firm that handled the event's publicity confirmed on Sunday. The Oct. 17 shooting at the ninth zombie ...

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Best Practices in Influencer Marketing – A Book Review - Business 2 Community

12 hours 14 min ago

Best Practices in Influencer Marketing – A Book Review
Business 2 Community
Into this crowded space comesa new ebook by Linda Pophal Best Practices In Influencer Marketing. Pophal is a marketing strategist, content marketer, and business journalist with extensive experience in the energy, education, and Healthcare industries.

Digital Marketing: Focus on goal-focused marketing integration - The Gazette: Eastern Iowa Breaking News and Headlines

15 hours 2 min ago

The Gazette: Eastern Iowa Breaking News and Headlines

Digital Marketing: Focus on goal-focused marketing integration
The Gazette: Eastern Iowa Breaking News and Headlines
It's easy to get diverted with the next big thing and lose sight of your overall marketing goals. For example, as part of his promotional tour for the iPhone 7 release, Apple's Tim Cook caused a stir when he told the folks on “Good Morning America ...

These three premium courses will turn you into a marketing guru for just $19 - The Next Web

15 hours 15 min ago

The Next Web

These three premium courses will turn you into a marketing guru for just $19
The Next Web
The Digital Marketing Management training features 10 courses on mastering digital marketing principles. You'll learn everything from how to craft compelling copy to utilizing social media to pursue marketing campaigns, giving you what you need to ...

SCAD Now Offers A Fragrance Marketing Minor - TeenVogue.com

17 hours 11 min ago

TeenVogue.com

SCAD Now Offers A Fragrance Marketing Minor
TeenVogue.com
Have you ever walked down the street and been hit with a random smell that immediately transported you to a distant memory? Or has getting a whiff of a stranger's aroma ever made you think of someone dear to you and conjured a visceral reaction?

Zimbabwe: Exploiting Technology to Gather Information for Marketing - AllAfrica.com

17 hours 32 min ago

Zimbabwe: Exploiting Technology to Gather Information for Marketing
AllAfrica.com
Last week's article on how mobile technologies are changing marketing like most of my writings, was a continuance to my notion that marketing departments without technology savvy personnel are setting themselves for a fall. The advent of cheaper and ...

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Crumby named leasing and marketing director for The Landings - The Southern

19 hours 5 min ago

The Southern

Crumby named leasing and marketing director for The Landings
The Southern
Brittany Crumby, a native of Herrin, has been appointed as the leasing and marketing director for The Landings at Reed Station Crossing in Carbondale, a senior living community opening April 2017. Crumby will be the main contact for any living or ...

Ackermann: Marketing's critical role in sales success - Knoxville News Sentinel

21 hours 12 min ago

Ackermann: Marketing's critical role in sales success
Knoxville News Sentinel
Therefore, it is absolutely the role of marketing to help identify those most-likely prospects (through careful research and discovery) and to develop and implement strategic outreach programs whose primary purpose is to lay a strong foundation for sales.

Chatbots, Marketing and Forex Trading - Finance Magnates (blog)

22 hours 9 min ago

Finance Magnates (blog)

Chatbots, Marketing and Forex Trading
Finance Magnates (blog)
They're the clever little software programs that automatically respond to our requests and queries. When you ask Siri or Google Now a question it's a bot that answers. A new generation of artificial intelligence, text-based chatbots are now being ...

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Pointers on Publishing - Five Reasons why you should invest in marketing - Jamaica Gleaner

Sat, 09/24/2016 - 23:13

Jamaica Gleaner

Pointers on Publishing - Five Reasons why you should invest in marketing
Jamaica Gleaner
You are mistaken if you think marketing is not essential to taking you to the next level. Maybe you are thinking that it's not worth the time, money and effort because no one will want your book anyway. Maybe you're thinking that the returns wouldn't ...

and more »Google News

Lagos Startup Week and Ringer Digital Marketing to Offer Free Digital Marketing Masterclass - Africa.com

Sat, 09/24/2016 - 18:59

Lagos Startup Week and Ringer Digital Marketing to Offer Free Digital Marketing Masterclass
Africa.com
The world of digital marketing is constantly changing and it can be sometimes overwhelming trying to keep up for startups founders who already wear many different hats. From Google search updates to new features on Facebook, better ways of measuring ...

Virginia starts tourism marketing campaign for LGBT travelers - The Daily Progress

Sat, 09/24/2016 - 16:35

The Daily Progress

Virginia starts tourism marketing campaign for LGBT travelers
The Daily Progress
The website and other elements of the marketing campaign were recommendations offered by McAuliffe's LGBT Tourism Task Force — led by then-Secretary of Commerce and Trade Maurice Jones — that met in 2015. That task force consisted of 21 ...
Virginia Launches New LGBT Tourism Marketing EffortsMetro Weekly

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Anzie Cooper named marketing director for Conger LP Gas - The Albany Herald

Sat, 09/24/2016 - 12:04

Anzie Cooper named marketing director for Conger LP Gas
The Albany Herald
Cooper has been secretary of public relations at Colquitt Regional Medical Center in Moultrie, an advertising executive for The Moultrie Observer and internet manager for the Robert Hutson automobile dealership. She has 19 years of experience in public ...

Marketing no longer belongs to a department, everyone is a marketer - YourStory.com

Sat, 09/24/2016 - 05:02

YourStory.com

Marketing no longer belongs to a department, everyone is a marketer
YourStory.com
Marketing is a function that historically has relied on the understanding of human behaviour and has been based on a lot of intangible factors that influence consumer brand preferences like brand messaging, brand logos and so on. Today, marketing ...

Ten tips for building an effective marketing strategy - The Drum

Sat, 09/24/2016 - 00:38

Ten tips for building an effective marketing strategy
The Drum
With technology creating colossal opportunities for marketing, there are still some fundamental or basic tenets to marketing that seem to be getting lost in the translation today. The Drum looked at some of the most important factors in a strong ...

Sony Adds Trio of New Execs to Marketing Team (Exclusive) - Hollywood Reporter

Fri, 09/23/2016 - 17:30

Hollywood Reporter

Sony Adds Trio of New Execs to Marketing Team (Exclusive)
Hollywood Reporter
Changes are afoot at Sony's marketing division: Michael Pavlic, who has headed domestic creative advertising for the past two years, is leaving the studio on Oct. 7. Meanwhile, Josh Greenstein, president of worldwide marketing and distribution, is ...

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USOC, LA 2024 Reach Deal on Key Marketing Agreement - ABC News

Fri, 09/23/2016 - 16:45

Los Angeles Times

USOC, LA 2024 Reach Deal on Key Marketing Agreement
ABC News
The U.S. Olympic Committee and leaders of the effort to bring the 2024 Games to Los Angeles reached terms on a marketing agreement Friday, clearing a major hurdle nearly a year before those Olympics are awarded. The Joint Marketing Program ...
LA 2024 and US Olympic leaders come to terms on marketing agreementLos Angeles Times
USOC, LA 2024 strike joint marketing agreement, which could help city's Olympic bidOCRegister

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7 Truths About Content Marketing You Don't Want to Hear - Business.com

Fri, 09/23/2016 - 16:25

7 Truths About Content Marketing You Don't Want to Hear
Business.com
To hear some folks speak of it, that's how content marketing works. Sadly, it's a bit more complicated than that. Allow me to explain. At this point, there's no question that content marketing is among the most effective ways to increase the visibility ...

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