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Updated: 2 hours 33 min ago

Marketing EVP Loren Schwartz Leaving Warner Bros - Deadline

Wed, 08/24/2016 - 18:02

Marketing EVP Loren Schwartz Leaving Warner Bros
Deadline
EXCLUSIVE: After a little over a year at the studio, EVP Loren Schwartz is leaving Warner Bros, where he held the title of EVP Genre Marketing and Advertising as the studio decided to integrate genre marketing duties across its team. He had been ...

INDUSTRY: IMS hires new marketing vp - Racer

Wed, 08/24/2016 - 15:56

Racer

INDUSTRY: IMS hires new marketing vp
Racer
The Indianapolis Motor Speedway announced today that Matt Mindrum will serve as its Vice President of Marketing and Communications, leading all promotional efforts at the Speedway. Mindrum is currently the Vice President for Marketing and ...
IMS Hires Marketing VPInside INdiana Business

all 2 news articles »Google News

5 Reasons Content Marketing Isn't Working For You - Huffington Post

Wed, 08/24/2016 - 14:49

Huffington Post

5 Reasons Content Marketing Isn't Working For You
Huffington Post
Having worked with several clients on developing and executing content marketing strategies for their business, one of the questions most business owners want answers to is why it isn't working for their business. This often leads to content marketers ...

Vote Now for #Portada16 Marketing and Innovation Awards! - PR Newswire (press release)

Wed, 08/24/2016 - 14:46

Vote Now for #Portada16 Marketing and Innovation Awards!
PR Newswire (press release)
NEW YORK, Aug. 24, 2016 /PRNewswire/ -- More than 60 nominees in 12 categories are competing to win the awards. Marketing, Media and Tech professionals nationwide are voting until August 31 for #Portada16 marketing, media and tech innovation ...

Challenge the Status Quo With Behavior Marketing Automation - CMSWire

Wed, 08/24/2016 - 13:26

CMSWire

Challenge the Status Quo With Behavior Marketing Automation
CMSWire
There are times when maintaining the status quo is beneficial — a fact Coca-Cola discovered when it tried to convert customers to a new soft drink that bore the same name as the original but tasted very different. Often, however, marketers need to ...

Google News

How to Engineer Sales and Marketing to Have Shared Goals - Business.com

Wed, 08/24/2016 - 13:19

Business.com

How to Engineer Sales and Marketing to Have Shared Goals
Business.com
One of the key distractors to achieving Sales and Marketing Alignment (SMA) is having misaligned goals between Sales and Marketing. It has been estimated that "most companies spend 30 to 40 percent of their revenue on Sales and Marketing" [Marketo].

Why Marketers Fail at Influencer Marketing (Report) - SocialTimes

Wed, 08/24/2016 - 12:05

SocialTimes

Why Marketers Fail at Influencer Marketing (Report)
SocialTimes
Influencer marketing has been one of the dominating trends in social media and marketing this year. However, marketers are still discovering how to best utilize influencer strategies, not to mention navigating the disconnect between brands and influencers.

and more »

Utopia Global, Inc. adds a marketing technology leader to its executive team - PR Newswire (press release)

Wed, 08/24/2016 - 11:20

Utopia Global, Inc. adds a marketing technology leader to its executive team
PR Newswire (press release)
Marty will be responsible for developing Utopia's global marketing efforts which include lead generation campaigns, digital marketing initiatives, company branding, new product launches, public relations and channel partner programs with companies such ...

and more »Google News

Oracle: Marketing Clouds Don't Exclude Best-of-Breed Solutions - DMN

Wed, 08/24/2016 - 10:40

Oracle: Marketing Clouds Don't Exclude Best-of-Breed Solutions
DMN
"I don't believe this is such a binary issue," Chris Lynch told me, "whether the marketing cloud makes sense or doesn't make sense for a company." Lynch, Head of Product Marketing at Oracle Marketing Cloud, was explaining that Oracle views the ...

Roland Smart, vide-no, and the new marketing battleground – VB Engage - VentureBeat

Wed, 08/24/2016 - 09:35

VentureBeat

Roland Smart, vide-no, and the new marketing battleground – VB Engage
VentureBeat
It's not a Hangouts on Air replacement — it's a new product — but because of a lack of marketing strategy and clear messaging, consumers are already confused. Things will become even more complex in Google's world when Allo, a new messenger app, ...

Jenn T. Grace: Tips For Marketing To LGBTQ Consumers - Forbes

Wed, 08/24/2016 - 09:07

Forbes

Jenn T. Grace: Tips For Marketing To LGBTQ Consumers
Forbes
Her podcast, Personal Branding for the LGBTQ Professional, features strategies for marketing to the LGBTQ community in a meaningful way, as well as insightful interviews from LGBTQ entrepreneurs and leaders like author and Duke Professor Dorie Clark, ...

Facebook Names Curalate as Official Marketing Partner - Business Wire (press release)

Wed, 08/24/2016 - 09:03

Facebook Names Curalate as Official Marketing Partner
Business Wire (press release)
PHILADELPHIA--(BUSINESS WIRE)--Curalate, the leading visual commerce platform, announced today that it has been selected as an official Facebook Marketing Partner, joining a select group of technology companies recognized as proven partners in ...

and more »

Jan Bracamonte of J. Lauren PR & Marketing on Sourdough Pizza and Her Social Media Pet Peeve - Phoenix New Times

Wed, 08/24/2016 - 09:01

Phoenix New Times

Jan Bracamonte of J. Lauren PR & Marketing on Sourdough Pizza and Her Social Media Pet Peeve
Phoenix New Times
The boutique public relations, social media, and marketing firm is based in Tempe and specializes in luxury and lifestyle brands in the restaurant, hospitality, retail, banking, and luxury real estate industries. With clients from places including ...

Communications, marketing VP - UD Daily

Wed, 08/24/2016 - 08:59

UD Daily

Communications, marketing VP
UD Daily
Glenn Carter, global marketing communications leader for the 3M Company in St. Paul, Minnesota, has been named vice president for communications and marketing at the University of Delaware, President Dennis Assanis announced today. His appointment ...

How to Unleash the Power of Storytelling in Marketing - Chief Marketer

Wed, 08/24/2016 - 07:48

Chief Marketer

How to Unleash the Power of Storytelling in Marketing
Chief Marketer
There is a lot of noise out there about storytelling in marketing; all kinds of advice, articles, blog posts, as well as a lot of hype. However, there is not a lot of clarity, communications expert Rob Biesenbach said yesterday at LeadsCon in New York ...

Google News

Nine Questions You Should Ask Before Planning A New Marketing Strategy - Forbes

Wed, 08/24/2016 - 06:00

Nine Questions You Should Ask Before Planning A New Marketing Strategy
Forbes
Keeping your marketing strategy fresh and up to date is vital, especially as new trends or technologies emerge. But making a big change to your current strategy requires some due diligence. The state of your business, your existing marketing strategies ...

How Paddy Power Betfair is using its combined £300m marketing firepower - CampaignLive

Wed, 08/24/2016 - 05:33

CampaignLive

How Paddy Power Betfair is using its combined £300m marketing firepower
CampaignLive
Chief executive Breon Corcoran revealed a marketing budget of £300m for 2016 and said the combined "firepower" would allow the company to focus on key ad slots and sponsorships. Paddy Power Betfair is now the second largest advertiser on Sky Sports ...

and more »

Analytics Are the No. 1 Marketing Technology - eMarketer

Tue, 08/23/2016 - 22:08

Analytics Are the No. 1 Marketing Technology
eMarketer
With so many marketing technology products and tools out there, it can begin to get muddied when it comes to what marketers are deploying most. According to research, 75% of US practitioners said they use analytics-focused tools, among others like ...

To Achieve Agility, XO Group's Marketing and Product Teams Are Joined at the Hip - eMarketer

Tue, 08/23/2016 - 20:48

To Achieve Agility, XO Group's Marketing and Product Teams Are Joined at the Hip
eMarketer
XO Group—a lifestage media company that operates properties The Knot, The Nest and The Bump—has spent the past two years transforming its content and products into mobile-first marketplaces that, for example, connect people who are planning ...

5 LinkedIn Marketing Hacks That Will Help You Double Your Business Overnight - Forbes

Tue, 08/23/2016 - 16:21

5 LinkedIn Marketing Hacks That Will Help You Double Your Business Overnight
Forbes
LinkedIn is like the nerdy kid on the social media playground. It's not quite up there with the “cool” kids like Facebook, Twitter, and Instagram, but if you know how to take advantage of it, LinkedIn can be an extremely powerful tool for your ...

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