H+A Newsroom

Subscribe to H+A Newsroom feed H+A Newsroom
Updated: 1 hour 14 min ago

Bastrop Council to hire consultant to build tourism, marketing - Austin American-Statesman

Fri, 04/29/2016 - 20:02

Austin American-Statesman

Bastrop Council to hire consultant to build tourism, marketing
Austin American-Statesman
A Destination Marketing Organization (DMO), tasked with marketing Bastrop and helping the long-term development of the city through tourism, is in the works but many questions are yet to be answered concerning the organization's structure, whether it ...

How to Leverage the Power of Social Media in Digital Marketing - Tech Cocktail

Fri, 04/29/2016 - 18:03

Tech Cocktail

How to Leverage the Power of Social Media in Digital Marketing
Tech Cocktail
Having a comprehensive digital marketing strategy is key for building a positive reputation online. Digital marketing enables a business to build authority and trust by facilitating interactions with current and potential customers through targeted ...
Google Testing New Experimental Search Marketing FeatureAndroid Headlines - Android News
An A to Z of Content Marketing Best PracticesBusiness 2 Community

all 17 news articles »

10 Elements of a Successful Data-Driven Marketing Strategy - Fox News

Fri, 04/29/2016 - 15:39

10 Elements of a Successful Data-Driven Marketing Strategy
Fox News
According to a Insights Report, which surveyed 162 U.S.-based senior executives, a “a whopping 64% of survey respondents 'strongly agree' that data-driven marketing is crucial to success in a hyper-competitive global economy.” While there's no denying ...

and more »

10 Indisputable Reasons Your Startup Marketing Campaigns Are Not Converting. - Huffington Post

Fri, 04/29/2016 - 15:10

Huffington Post

10 Indisputable Reasons Your Startup Marketing Campaigns Are Not Converting.
Huffington Post
Have you ever wondered why it seems like all your marketing efforts are getting flushed down the drain? Don't worry, I will show you why. Not just that, I will show you what to do about it, so you can create a startup marketing campaign that converts ...

and more »

Putting Big Data to Work for Marketing – Finally We Can Connect All the Dots - Computerworld

Fri, 04/29/2016 - 13:26

Putting Big Data to Work for Marketing – Finally We Can Connect All the Dots
Computerworld
Every time chiefmartec.com blogger Scott Brinker updates the Marketing Technology Landscape graphic, in which he lists all the vendors of marketing applications, I need to zoom in to decipher all the logos (1,876 vendors in 2015!). I can't wait to see ...

Beyond Crisis: Four Ways Public Relations Can Reinvent Itself - Forbes

Fri, 04/29/2016 - 13:15

Beyond Crisis: Four Ways Public Relations Can Reinvent Itself
Forbes
With the help of research, advertising and digital technology, marketing communications took over a large chunk of content, not only paid but also organic. PR – with its history of generating organic content but no knowledge of measuring it – remained ...

Growing Your Business: Learn from the Marketing Success of Apple and Moz - Business.com

Fri, 04/29/2016 - 13:04

Growing Your Business: Learn from the Marketing Success of Apple and Moz
Business.com
Regardless of the size of your business, whether you are a tiny startup or a massive global corporation, one of the best things you can do is look at how other companies have effectively grown through marketing strategies. We'll look closely at the ...

Fire Your Marketing Team and Hire Homeless People - Fox News

Fri, 04/29/2016 - 12:48

Fire Your Marketing Team and Hire Homeless People
Fox News
We have cars that drive themselves and eyeglasses that spit Internet onto our freaking retinas, yet there are about 100 million homeless people in the world. As entrepreneurs, we have a duty and responsibility to use our powers for good. What are we ...

and more »

Fire Your Marketing Team and Hire Homeless People - Entrepreneur

Fri, 04/29/2016 - 12:37

Entrepreneur

Fire Your Marketing Team and Hire Homeless People
Entrepreneur
Join us for a free, live webinar covering social media strategies to increase sales. Tune in 5/17 at 9 a.m. PT. Register Now ». We have cars that drive themselves and eyeglasses that spit Internet onto our freaking retinas, yet there are about 100 ...

and more »

Abs vs. Outcomes: UW's Cheerleading Infographic Shows That Colleges Aren't Marketing Themselves Correctly - PayScale Career News (blog)

Fri, 04/29/2016 - 11:49

Abs vs. Outcomes: UW's Cheerleading Infographic Shows That Colleges Aren't Marketing Themselves Correctly
PayScale Career News (blog)
The recent controversy caused by a tip sheet for prospective cheerleaders at the University of Washington doesn't just show bad taste, it's more evidence that colleges aren't focusing on what really matters in appealing to students: whether or not they ...

and more »Google News

The Battle for the Digital Wallet and More Digital Marketing News This Week - Skift

Fri, 04/29/2016 - 11:02

Skift

The Battle for the Digital Wallet and More Digital Marketing News This Week
Skift
A recent talk by Anne Murray, senior director of marketing communications for Southwest Airlines, played up the importance of customer service and business practices as among a travel marketer's most important tactics. This is particularly true as ad ...

You & Mr Jones Acquires Majority Stake in Influencer Marketing Company theAmplify - Wall Street Journal

Fri, 04/29/2016 - 07:01

Wall Street Journal

You & Mr Jones Acquires Majority Stake in Influencer Marketing Company theAmplify
Wall Street Journal
You & Mr Jones, the brand technology company founded by former Havas CEO David Jones, has acquired a majority stake in influencer marketing firm theAmplify for an undisclosed amount. The deal comes as many advertisers and media companies are ...
Influencer Marketing Platform TheAmplify Acquired By Tech Company You & Mr JonesTubefilter

all 3 news articles »

Companies recognized for sales, marketing, design at Laurel Awards - St. Augustine Record

Fri, 03/25/2016 - 22:04

St. Augustine Record

Companies recognized for sales, marketing, design at Laurel Awards
St. Augustine Record
“We are honored to receive recognition for successfully communicating TrailMark's spectacular natural surroundings, outdoor-inspired amenities and healthy-living style neighborhoods through our marketing and advertising efforts,” said GreenPointe ...

7 Marketing Tips Every Entrepreneur Must Know - Business 2 Community

Fri, 03/25/2016 - 21:15

Business 2 Community

7 Marketing Tips Every Entrepreneur Must Know
Business 2 Community
Ready to press the 'go' button on a new business? Not so fast. Here are 7 marketing tips that every entrepreneur should know if you want to be a success. There are 2.1 million businesses actively trading in Australia, which means you need to get to ...

Kleman: Effective marketing key for Oshkosh - The Oshkosh Northwestern

Fri, 03/25/2016 - 18:50

The Oshkosh Northwestern

Kleman: Effective marketing key for Oshkosh
The Oshkosh Northwestern
Economic development marketing is not as easy as just selling available land and sites or attracting a new business, it's about promoting Oshkosh and our region as a viable place for economic activity. A project win, big or small, does not come quickly ...

NC Public Relations Issues Mount with New Non-Discrimination Law - TWC News

Fri, 03/25/2016 - 15:49

NC Public Relations Issues Mount with New Non-Discrimination Law
TWC News
Adam Bernstein with Carolina PR says the business backlash is a public relations issue the governor will likely have to address. “I'm not privy to what the planning was in the policymaking, or what consideration was given to how this was going to play ...

and more »

B2B Digital Marketing Strategy [Infographic] - Business 2 Community

Fri, 03/25/2016 - 15:20

Business 2 Community

B2B Digital Marketing Strategy [Infographic]
Business 2 Community
Discussing B2B digital marketing with business owners is frustrating. They think digital marketing is something that works for B2C brands and, even then they only think it works for tech brands and those will an exciting product consumers can get ...

and more »

How The NFL Adds Mojo To Media With Database Marketing - AdExchanger

Fri, 03/25/2016 - 14:32

How The NFL Adds Mojo To Media With Database Marketing
AdExchanger
Segments span season ticket holders, a millennial parent who loves football but might lack time for games and younger fans who may have been introduced to the sport in school. But the NFL recognizes that “a fan is not a data point or a conversion ...

B2B Marketing and Sales Won't Exist (As We Know Them) in 5 Years - Business 2 Community

Fri, 03/25/2016 - 13:02

B2B Marketing and Sales Won't Exist (As We Know Them) in 5 Years
Business 2 Community
Marketing and sales alignment will eventually become a thing of the past. This isn't because it's not important, but rather, it's because our teams will have outgrown it, like last year's snow pants. By the end of 2020, the B2B marketing and sales ...

Google News

Marketing Tools for the Makers & Doers of the Manufacturing Industry - Business 2 Community

Fri, 03/25/2016 - 12:19

Business 2 Community

Marketing Tools for the Makers & Doers of the Manufacturing Industry
Business 2 Community
Being an American manufacturing company is no easy feat. Manufacturers today are tasked with staying innovative, creating high-quality products, and keeping costs low to keep work from going overseas. The good news is: the US manufacturing industry is ...

Pages

X