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Marketing Space Debuts - AllAfrica.com

Sun, 07/27/2014 - 21:38

Marketing Space Debuts
AllAfrica.com
As part of effort to keep brand owners and other relevant stakeholders abreast of happenings in the Integrated Marketing Communications (IMC) industry, a brand focused marketing and advertising magazine, MarketingSpace has joined the league of ...

The Only 4 Marketing Activities You Need to Worry About - Business 2 Community

Sun, 07/27/2014 - 21:21

The Only 4 Marketing Activities You Need to Worry About
Business 2 Community
If marketing stresses you out and makes you feel like you have no idea where to start, you are in good company. It's a problem a lot of entrepreneurs face. And it's not because marketing is just naturally overly complex and hard to master – in fact ...

Why marketers need a more data-driven approach to content marketing - iMedia Connection

Sun, 07/27/2014 - 19:41

Why marketers need a more data-driven approach to content marketing
iMedia Connection
As the content marketing space continues to grow and evolve, we hear a lot about how content marketing isn't like advertising. After years and years of advancement, display still gets hung up on the "engagement problem." Consumers understand the ...

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Washington Times strikes content and marketing partnership with Redskins - Washington Times

Sun, 07/27/2014 - 18:45

Washington Times strikes content and marketing partnership with Redskins
Washington Times
Now our marketing departments will be working together to enrich that experience and take the fan experience to a new level, including long-form digital content,” Redskins Chief Marketing Officer Mitch Gershman said. “The fan bases of both ...

Brands demonstrate a hotchpotch of IT/marketing relationships - CMO

Sun, 07/27/2014 - 16:43

CMO

Brands demonstrate a hotchpotch of IT/marketing relationships
CMO
Nowhere was this hotchpotch more apparent than during a customer panel discussion at Oracle's Marketing Cloud Interact conference, which shone a stark light on the varied nature of marketing and IT relationships currently existing inside a diverse ...

Here's How The Internet Of Things Will Power Greater Marketing Success - Business Insider

Sun, 07/27/2014 - 13:53

Here's How The Internet Of Things Will Power Greater Marketing Success
Business Insider
It can collect and react to complaints, compliments, new-product ideas, competition information, and marketing strategy feedback as it happens and when it matters. It can provide you with real-time information on what customers want rather than relying ...

Hard times in 2013 helped digital marketing agency Space 150 retool - Minneapolis Star Tribune

Sun, 07/27/2014 - 13:08

Minneapolis Star Tribune

Hard times in 2013 helped digital marketing agency Space 150 retool
Minneapolis Star Tribune
“They are what an advertiser has in mind when you think of a modern ad agency,” said Bob Ruhland, vice president of marketing for Buffalo Wild Wings. “They are not embedded in traditional media. They look at building something that fits the client's ...

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Marketing Challenges Shape Credit Union Account Comparisons - Credit Union Times

Sun, 07/27/2014 - 12:05

Credit Union Times

Marketing Challenges Shape Credit Union Account Comparisons
Credit Union Times
Credit unions may offer better rates and more features on checking accounts than banks do, but it's more in response to marketing challenges than it is a matter of member service, according to WalletHub.com, the online personal financial website.

Google News

The Marketing Corner: Social Media Generational Update—Millennials - The Epoch Times

Sun, 07/27/2014 - 09:51

The Marketing Corner: Social Media Generational Update—Millennials
The Epoch Times
After all, this group represents the future of consumerism. As such, the attention marketers showers on this target in an attempt to gain their business is substantial. Like all consumers at the beginning stages of their lifecycle, there are many needs ...

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The Marketing Corner: What about Hispanics? - The Epoch Times

Sun, 07/27/2014 - 09:06

The Marketing Corner: What about Hispanics?
The Epoch Times
In a file photo, pedestrians walk past a store in the Little Havana neighborhood of Miami. Hispanics are the biggest segment of minorities in the United States and a prime marketing target. (Joe Raedle/Getty Images) ...

M is for marketing, not magic - Jamaica Gleaner

Sun, 07/27/2014 - 00:21

Jamaica Gleaner

M is for marketing, not magic
Jamaica Gleaner
Yes, I know both words begin with M, but hear me out. Marketing is an activity that never stops. It is meant to be continuous, consistent, persistent, creative, innovative, applicable and appropriate, among other adjectives I could have used. When ...

Melissa Harden: Wearable tech can change marketing - DesMoinesRegister.com

Sat, 07/26/2014 - 23:37

Melissa Harden: Wearable tech can change marketing
DesMoinesRegister.com
As this technology moves forward, your initial marketing message needs to be increasingly brief and compelling, giving the user the ability to make a fast decision. Consumers don't want fluff, they want honest, helpful information. Begin considering ...

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Genius Offline Marketing Campaigns that Online Tech Companies are Using - Tech Cocktail

Sat, 07/26/2014 - 19:10

Tech Cocktail

Genius Offline Marketing Campaigns that Online Tech Companies are Using
Tech Cocktail
Tech companies know a thing or two about how to drive new traffic to their customers online. But they also know that our lives are not only lived online. A good chunk of eyeballs are not in front of computer screens at any point of the day. Traditional ...

6 Second Examples of Effective Vine Marketing Videos - Small Business Trends

Sat, 07/26/2014 - 10:14

Small Business Trends

6 Second Examples of Effective Vine Marketing Videos
Small Business Trends
Have you tapped into the 6 second visual impact that Vine offers your small business? Vine creates an opportunity to use video, the most popular content on the Web, in a very unique way. It combines video with another powerful force in online marketing ...

VW brand replacing global marketing chief - Automotive News

Sat, 07/26/2014 - 07:52

VW brand replacing global marketing chief
Automotive News
The global marketing head for the Volkswagen brand, Simon Thomas, is leaving after about a year in the post. Thomas will be succeeded by Xavier Chardon, the VW brand's European sales chief. Thomas' other post -- marketing boss for all of VW Group ...

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VW brand replacing global marketing chief - Automotive News

Sat, 07/26/2014 - 07:52

VW brand replacing global marketing chief
Automotive News
The global marketing head for the Volkswagen brand, Simon Thomas, is leaving after about a year in the post. Thomas will be succeeded by Xavier Chardon, the VW brand's European sales chief. Thomas' other post -- marketing boss for all of VW Group ...

and more »

Angie's List: How HVAC Maintenance Agreements Work - WFMY News 2

Sat, 07/26/2014 - 07:31

Angie's List: How HVAC Maintenance Agreements Work
WFMY News 2
ANGIE'S LIST -- Highly rated HVAC specialists tell Angie's List, the nation's leading provider of consumer reviews, the majority of their emergency repair calls can be traced back to poor maintenance. You don't want to be stuck without air conditioning ...

The Big Unveil of Experian Marketing Services' Marketing Suite - Direct Marketing News

Sat, 07/26/2014 - 00:35

Direct Marketing News

The Big Unveil of Experian Marketing Services' Marketing Suite
Direct Marketing News
During a keynote session at Experian Marketing Services' 2014 Client Summit in Las Vegas, the consumer insights and marketing services company launched its Experian Marketing Suite. The end-to-end solution is designed to provide Experian customers ...
Experian Marketing Services Unveils End-to-End Marketing SuiteDestination CRM

all 2 news articles »

Republic, West Bromwich score on marketing front - Sacramento Bee

Fri, 07/25/2014 - 23:41

Republic, West Bromwich score on marketing front
Sacramento Bee
English Premier League teams see the Untied States as a monstrous untapped soccer market as they continue to build their brand, and now Sacramento has a piece of the action after hosting West Bromwich Albion FC in friendlies on Monday and Friday at ...

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Creative marketing firm UpTo to hold pop-up event in Millvale - Pittsburgh Post-Gazette

Fri, 07/25/2014 - 21:47

Creative marketing firm UpTo to hold pop-up event in Millvale
Pittsburgh Post-Gazette
Even though they know they shouldn't ignore branding and marketing, small companies with limited budgets usually put things like logo design and social media on the back burner — often because small business owners don't know how to get started with ...

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