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Startup Marketing And How Emotion Drives Customer Action - TechCrunch

Wed, 08/20/2014 - 20:00

TechCrunch

Startup Marketing And How Emotion Drives Customer Action
TechCrunch
Put down the calculator and ignore the data for a second. Contrary to popular belief, startup marketing is not all about quantitative metrics and growth hacking. It's time to start mapping out what creates a connection between you and your customer ...

The 5 Biggest Small Business Marketing Mistakes - Huffington Post

Wed, 08/20/2014 - 17:08

The 5 Biggest Small Business Marketing Mistakes
Huffington Post
Unless your business is marketing, it's often one of the biggest challenges in running your small business. Like many small businesses, it's tough to know how to effectively get your message out to your ideal customer. Regardless of your level of ...

Ford Gets Payoff From Products, Marketing For Millennials - Forbes

Wed, 08/20/2014 - 14:51

Forbes

Ford Gets Payoff From Products, Marketing For Millennials
Forbes
Ford believes that its five-year effort to court Millennial consumers is paying off as indicated in data that show the brand has risen to the top in purchase consideration by Generation Y. And as more in that generation become parents, Ford executives ...

and more »

Get Real With Law Firm Marketing — 5 Observations - Above the Law

Wed, 08/20/2014 - 14:14

Get Real With Law Firm Marketing — 5 Observations
Above the Law
Slick marketeers, snake-oil salesmen, racketeers, office assistants… Some lawyers believe marketing is not a valid profession or discipline. That's B.S.. Legal marketers are misunderstood at best and completely maligned at worst. As a legal industry ...

Watchdog group accuses electric supplier of deceptive marketing - Chicago Tribune

Wed, 08/20/2014 - 11:20

Watchdog group accuses electric supplier of deceptive marketing
Chicago Tribune
A traveler passes by new and old power lines along historic U.S. Route 66 June 13, 2007 near Dwight, Illinois. A traveler passes by new and old power lines along historic U.S. Route 66 June 13, 2007 near Dwight, Illinois. (Scott Olson / Getty Images ...

and more »Google News

​5 tips for bridging the gap between sales and marketing - L.A. Biz

Wed, 08/20/2014 - 10:47

​5 tips for bridging the gap between sales and marketing
L.A. Biz
Sales and marketing are often at odds with each other over quality leads, lead management skills, and content materials. Yet alignment between the two departments is crucial for overall business success. To create more revenue, businesses must bridge ...

GoDaddy acquires email marketing startup Mad Mimi - ZDNet

Wed, 08/20/2014 - 10:32

GoDaddy acquires email marketing startup Mad Mimi
ZDNet
The deal fills a hole in GoDaddy's product lineup: While the company has offered its own email marketing service, the tool was showing its age and lacking in features. GoDaddy plans to replace its Easy Email Marketing tool with the platform and ...
GoDaddy Acquires MailChimp Competitor Mad Mimi To Beef Up Its Email ...TechCrunch
GoDaddy Acquires Email Marketing Provider, Mad MimiStreetInsider.com (subscription)
GoDaddy Buys Email Marketing Firm Mad MimiWebProNews

all 6 news articles »

15 Google Analytics Tricks To Maximize Your Marketing Campaign - Forbes

Wed, 08/20/2014 - 09:53

15 Google Analytics Tricks To Maximize Your Marketing Campaign
Forbes
Google Google Analytics is the most popular free tool you can use to measure the success of your inbound marketing efforts. With it, you can view the volume of your website traffic, track where your users are coming from and where they're going, and ...

The Seven Deadly Sins of Marketing Automation - MarketingProfs.com (subscription)

Wed, 08/20/2014 - 08:09

MarketingProfs.com (subscription)

The Seven Deadly Sins of Marketing Automation
MarketingProfs.com (subscription)
Though marketing automation has exploded with an expected growth rate of 60% this year, too many marketers fall short in implementing and using their marketing automation tools. There's no denying the power of marketing automation—but it isn't a magic ...

We're All Marketers Now: The Growing Power Of Social Media And Search ... - Forbes

Wed, 08/20/2014 - 07:51

We're All Marketers Now: The Growing Power Of Social Media And Search ...
Forbes
Digital marketing is a science. We should all have realised by now that in the world of online, nothing happens by chance. Every GIF, Vine, video or comment that we see is most likely the result of somebody somewhere's social media marketing strategy.

Niagara farms granted federal marketing dollars - Business First of Buffalo

Wed, 08/20/2014 - 06:01

Niagara farms granted federal marketing dollars
Business First of Buffalo
Farm businesses in Niagara County received nearly $450,000 in new federal funds to revamp marketing strategies to raise brand awareness and increase sales. The funding is part of a $25 million allocation to 247 businesses in 46 states from the U.S. ...
Niagara farms, wineries receive federal marketing grantsBuffalo News

all 4 news articles »

Redevelopment Authority talks marketing Wilkes-Barre's Market Street Square - Wilkes Barre Times-Leader

Tue, 08/19/2014 - 16:25

Redevelopment Authority talks marketing Wilkes-Barre's Market Street Square
Wilkes Barre Times-Leader
WEST PITTSTON — The Luzerne County Redevelopment Authority met with two representatives of Hinerfeld Commercial Real Estate Tuesday about marketing the Market Street Square property. But the board members held off on voting to approve an ...

Google News

5 Steps to Creating a Powerful Content Marketing Strategy - Huffington Post

Tue, 08/19/2014 - 16:22

5 Steps to Creating a Powerful Content Marketing Strategy
Huffington Post
The basic strategy of content marketing requires you to have a clear vision of your business objective. This will help you create viable web content strategies for engaging both your target customers as well as search engines -- helping you generate ...

and more »

5 Steps to Creating a Powerful Content Marketing Strategy - Huffington Post (blog)

Tue, 08/19/2014 - 16:15

5 Steps to Creating a Powerful Content Marketing Strategy
Huffington Post (blog)
The basic strategy of content marketing requires you to have a clear vision of your business objective. This will help you create viable web content strategies for engaging both your target customers as well as search engines -- helping you generate ...
Social Media's Influence on Your Content Marketing StrategyBusiness 2 Community

all 3 news articles »

5 Steps to Creating a Powerful Content Marketing Strategy - Huffington Post (blog)

Tue, 08/19/2014 - 16:15

5 Steps to Creating a Powerful Content Marketing Strategy
Huffington Post (blog)
The basic strategy of content marketing requires you to have a clear vision of your business objective. This will help you create viable web content strategies for engaging both your target customers as well as search engines -- helping you generate ...

The 5 Biggest Small Business Marketing Mistakes - Huffington Post

Tue, 08/19/2014 - 15:29

The 5 Biggest Small Business Marketing Mistakes
Huffington Post
Unless your business is marketing, it's often one of the biggest challenges in running your small business. Like many small businesses, it's tough to know how to effectively get your message out to your ideal customer. Regardless of your level of ...

and more »Google News

Bombardier Replaces Commercial Aircraft Marketing Vice President - Wall Street Journal

Tue, 08/19/2014 - 14:33

Wall Street Journal

Bombardier Replaces Commercial Aircraft Marketing Vice President
Wall Street Journal
Vice president of commercial aircraft marketing Philippe Poutissou left the company yesterday, along with an additional commercial operations director as part of broader changes to the marketing division, according to a person familiar with the change.
Bombardier replaces CSeries marketing executiveFlightglobal

all 3 news articles »

Canadians Emerging as Cause Marketing Leaders - Forbes

Tue, 08/19/2014 - 13:18

Canadians Emerging as Cause Marketing Leaders
Forbes
1) Deep Penetration: Canada may not field as many cause-related programs at one time as we see in the US, but the number of programs that break through to become part of the national dialogue is stunning. A few examples: Tim Hortons Camp Day Tim ...

YC-Backed Ravti Wants To Digitize The HVAC Industry - TechCrunch

Tue, 08/19/2014 - 13:07

YC-Backed Ravti Wants To Digitize The HVAC Industry
TechCrunch
Ravti co-founder Alex Rangel walked into TechCrunch with a stack of crumpled yellow slips in his hand. “This is what the Heating, Ventilation and Air Conditioning industry still looks like,” he said, showing me a stack of papers with unintelligible scrawl.

4 Ways To Make Sure Your Marketing Makes A Killer First Impression - Forbes

Tue, 08/19/2014 - 12:01

Forbes

4 Ways To Make Sure Your Marketing Makes A Killer First Impression
Forbes
If you're like most businesses, you have limited time, money and energy to spend on your marketing. That means it's more important than ever to make sure that your social media posts, email marketing messages and traditional print advertising grab the ...

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