Marketplace.orgPliny the Elder: A case study in scarcity marketingMarketplace.org
Pliny the Elder is also a beer, and, today, a case study in "scarcity marketing
," said Natalie Cilurzo, the co-owner of Russian River Brewing Company. "We don't do any advertising,” Cilurzo said. “As far as our marketing
, I blog very infrequently on ...