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Updated: 2 hours 55 min ago

New Crescent exec's job: Marketing all those apartments - Charlotte Observer (blog)

3 hours 49 min ago

Charlotte Observer (blog)

New Crescent exec's job: Marketing all those apartments
Charlotte Observer (blog)
Charlotte-based developer Crescent Communities has hired a new executive with a big mission: Marketing the company's thousands of new apartment units. Ben Watt was most recently director of digital strategy for NASCAR Digital media, and was an ...

As marketing changes, some things never will - Opensource.com

7 hours 45 min ago

Opensource.com

As marketing changes, some things never will
Opensource.com
I bet you're not surprised to hear me say that. I'm not the first to say it, and I certainly won't be the last. Observing changes to companies' methods for engaging their customers is the easy part. What's harder is understanding the nature of those ...

Google News

Consumer packaged goods industry leads the way in beacon-based marketing - Business Insider

8 hours 17 min ago

Business Insider

Consumer packaged goods industry leads the way in beacon-based marketing
Business Insider
These small, inexpensive pieces of hardware, which communicate with smartphone apps via Bluetooth, are helping brick-and-mortar retailers enhance customer loyalty, gather data about their customers, and provide an entry point for in-store shoppers to ...

and more »

Tools, Technology Are Musts to Advance B2B Account-Based Marketing - eMarketer

Tue, 05/24/2016 - 22:00

theEword

Tools, Technology Are Musts to Advance B2B Account-Based Marketing
eMarketer
Business-to-business (B2B) marketers worldwide who have account-based marketing in place are looking for ways to scale their programs and extend their efficiency. According to research, more than three-quarters are developing resources to further ...
The Worst B2B Marketing Mistake You Commit Every DayBusiness 2 Community

all 9 news articles »

Marketing cloud: Enabling awesome user engagement across channels (VB Live) - VentureBeat

Tue, 05/24/2016 - 18:38

VentureBeat

Marketing cloud: Enabling awesome user engagement across channels (VB Live)
VentureBeat
Marketing clouds aim to be the end-all — everything your martech heart desires. And to do that, they need to offer the ability to handle just about everything from one centralized platform: advertising; targeting and segmentation; content, email ...

and more »

Here are the new rules of marketing to kids - Economic Times

Tue, 05/24/2016 - 17:59

Economic Times

Here are the new rules of marketing to kids
Economic Times
There are several such 'Did You Knows' pertaining to the rules of marketing to children that a lot of seniors from the industry 'did not know'. (We are refraining from naming them here lest it costs them their next pitch or account). In advertising's ...

and more »Google News

5 marketing takeaways from Google I/O 2016 - Brafton (blog)

Tue, 05/24/2016 - 15:51

Brafton (blog)

5 marketing takeaways from Google I/O 2016
Brafton (blog)
At Google I/O 2016, one point stood out more than any other: Virtually all the features and news discussed at the event were applicable for every platform but desktop. We saw Android developments, wearable updates, virtual reality and even a product ...

and more »

California sues Johnson & Johnson over marketing for pelvic mesh - Reuters

Tue, 05/24/2016 - 14:41

KPLU News for Seattle and the Northwest

California sues Johnson & Johnson over marketing for pelvic mesh
Reuters
Also on Tuesday, Washington state's attorney general, Bob Ferguson, filed a similar consumer-protection lawsuit against J&J over its marketing of pelvic mesh devices. Over the past several years, the devices have come under increasing scrutiny by ...
Washington State Sues Johnson & Johnson Over Marketing Of Vaginal Mesh ImplantsKPLU News for Seattle and the Northwest

all 16 news articles »

Former Pfizer employee loses another bid to press illegal marketing lawsuit - STAT

Tue, 05/24/2016 - 13:43

STAT

Former Pfizer employee loses another bid to press illegal marketing lawsuit
STAT
A federal appeals court last week refused to revive a lawsuit in which a former Pfizer employee alleged the company promoted off-label use of its Lipitor cholesterol pill. In doing so, however, the court also raised a question about the extent to which ...

and more »

UCI School of Law Public Relations Manager Dies - Orange County Business Journal

Tue, 05/24/2016 - 12:45

UCI School of Law Public Relations Manager Dies
Orange County Business Journal
Barnes joined the law school in 2014 as its public relations manager. Her communications background included more than 12 years in university public relations and marketing. She served as director of publications at the USC Gould School of Law and as ...

Google News

How Big Data Is Transforming Marketing into a Revenue Hub - Chief Marketer

Tue, 05/24/2016 - 12:37

Chief Marketer

How Big Data Is Transforming Marketing into a Revenue Hub
Chief Marketer
Marketers have always known intuitively that their work was contributing to sales and now, big data is helping them prove marketing isn't just a cost center. Traditionally, marketers have gotten the short end of the stick: While it's easy to pour large ...

Lawsuits mounting over Santa Fe cigarette marketing claims - Winston-Salem Journal

Tue, 05/24/2016 - 12:29

Winston-Salem Journal

Lawsuits mounting over Santa Fe cigarette marketing claims
Winston-Salem Journal
The number of federal lawsuits targeting the organic and additive-free marketing claims for the Natural American Spirit brand has climbed to 14. Santa Fe Natural Tobacco Co., a subsidiary of Reynolds American Inc., emphasized the additive-free element ...

Google News

10 Up-And-Coming Trends In Online Marketing - Forbes

Tue, 05/24/2016 - 12:06

Forbes

10 Up-And-Coming Trends In Online Marketing
Forbes
online marketing The marketing industry changes faster than most fashion trends. Sure, there are some basic fundamental principles that are always the same—know your audience, measure your results, and so on—but the mechanisms and tools we use to ...

and more »

Movie Pilot Marketing Spotlight: 'X-Men: Apocalypse' And 'Alice Through The Looking Glass' - moviepilot.com

Tue, 05/24/2016 - 11:37

moviepilot.com

Movie Pilot Marketing Spotlight: 'X-Men: Apocalypse' And 'Alice Through The Looking Glass'
moviepilot.com
Welcome to Moviepilot's Marketing Spotlight, our weekly look at which marketing campaigns are doing it right. In the world of entertainment, the marketing of a movie or TV series can be as important as the production itself. A good promo campaign can ...

and more »

CAA Launches Culinary Marketing Arm Headed by Andrew Chason - Variety

Tue, 05/24/2016 - 10:30

Variety

CAA Launches Culinary Marketing Arm Headed by Andrew Chason
Variety
CAA is looking to bite off a bigger piece of the ever-expanding business of food and celebrity chefs with the launch of CAA Culinary. The marketing and hospitality unit will focus on developing a range of partnerships and business opportunities for ...

and more »

3 tips for success from today's marketing rock stars - Marketing Land

Tue, 05/24/2016 - 09:16

Marketing Land

3 tips for success from today's marketing rock stars
Marketing Land
“Marketers have always held a crucial role powering the revenue team,” Lara Shackelford, EVP and chief marketing officer of Altify, told me. “Now marketers are more empowered to impact revenue by understanding data and applying knowledge and context.

Sales and Marketing Should Work Together to Keep the Buyer's Journey Top of Mind - MarketingProfs.com (subscription)

Tue, 05/24/2016 - 08:11

MarketingProfs.com (subscription)

Sales and Marketing Should Work Together to Keep the Buyer's Journey Top of Mind
MarketingProfs.com (subscription)
Since the 1990s, CRM has given companies the ability to store more prospect and customer data than ever. Sales and Marketing have used that data to learn more about their prospects and to perfect outreach. Though CRM provides companies with a single ...

and more »

Common Challenges of Marketing-IT Collaborations [Infographic] - MarketingProfs.com (subscription)

Tue, 05/24/2016 - 08:11

MarketingProfs.com (subscription)

Common Challenges of Marketing-IT Collaborations [Infographic]
MarketingProfs.com (subscription)
Today's marketing and IT teams are collaborating on projects more frequently, but working together is challenging. Here's a look at the challenges the teams face and how to overcome them, according to the following infographic by The Creative Group and ...

Sales and Marketing Should Work Together to Keep the Buyer's Journey Top of Mind - MarketingProfs.com (subscription)

Tue, 05/24/2016 - 08:11

MarketingProfs.com (subscription)

Sales and Marketing Should Work Together to Keep the Buyer's Journey Top of Mind
MarketingProfs.com (subscription)
Since the 1990s, CRM has given companies the ability to store more prospect and customer data than ever. Sales and Marketing have used that data to learn more about their prospects and to perfect outreach. Though CRM provides companies with a single ...
ClearSlide VP of Marketing Michael Schultz to Speak at CRM Evolution 2016PR Newswire (press release)

all 4 news articles »

The 2 Marketing Questions Every Author Should Ask - Digital Book World

Tue, 05/24/2016 - 07:03

Digital Book World

The 2 Marketing Questions Every Author Should Ask
Digital Book World
The 2 Marketing Questions Every Author Should Ask I've worked in the world of books for over a decade, mostly in marketing, from major houses like Wiley and FSG to Amazon to my current role at the start-up Inkshares, where I'm VP of Marketing ...

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