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HTC Hires Former Samsung Marketing Chief - Wall Street Journal

4 hours 45 min ago

HTC Hires Former Samsung Marketing Chief
Wall Street Journal
HTC's 2012 and 2013 marketing campaigns were all high concept—one involved sky divers; the other, Robert Downey Jr. giving branding advice to the company—but they failed to stem the company's slide in sales. Golden was Samsung's U.S. CMO from ...
HTC reportedly hires Samsung marketing exec who made Galaxy the 'next big ...The Verge
HTC Said to Hire Former Samsung U.S. Marketing ExecutiveBloomberg
HTC confirms hiring former Samsung marketing officerFocus Taiwan News Channel
RTT News -Android Headlines - Android News
all 13 news articles »

Trade shows aim to be good neighbors - Chicago Tribune

Thu, 04/17/2014 - 20:50

Trade shows aim to be good neighbors
Chicago Tribune
For example, the massive International Home and Housewares show, which occurs in March, annually includes a benefit gala for breast cancer awareness and research — while others reach out to ongoing programs to build a playground or garden, donate ...

GM to stick with marketing plan despite recall - USA TODAY

Thu, 04/17/2014 - 19:29

SFGate

GM to stick with marketing plan despite recall
USA TODAY
DETROIT -- General Motors, under siege for the recall of 2.6 million small cars with defective ignition switches, will not change the strategy for selling its current lineup of new cars and trucks. The recall, which began in February and was expanded ...
GM sticking to marketing game plan despite recall crisisDetroit Free Press

all 492 news articles »

Official: Google Approves The Marketing Land Google Glass App - Marketing Land

Thu, 04/17/2014 - 18:12

Marketing Land

Official: Google Approves The Marketing Land Google Glass App
Marketing Land
How's this for felicitous timing? Just days after Google Glass does its first public sale, which sells out all available units, the newest official Glassware added to the Glass app directory is our very own Marketing Land for Glass. The app offers the ...

Nancy Kirkpatrick Out as Lionsgate, Summit Merge Marketing Operations - Variety

Thu, 04/17/2014 - 14:06

Nancy Kirkpatrick Out as Lionsgate, Summit Merge Marketing Operations
Variety
Lionsgate and Summit have merged their marketing divisions into one entity, it was announced Thursday, forcing the ouster of longtime Summit marketing exec Nancy Kirkpatrick, who oversaw the “Twilight” and “Divergent” campaigns at the company.
Lionsgate-Summit Shake-Up: Marketing Chief Nancy Kirkpatrick to ExitHollywood Reporter

all 2 news articles »

Cayenne Creative adds public relations, hires McGough as part of growth strategy - The Huntsville Times - al.com

Thu, 04/17/2014 - 13:27

Cayenne Creative adds public relations, hires McGough as part of growth strategy
The Huntsville Times - al.com
BIRMINGHAM, Alabama – Cayenne Creative advertising agency is adding a 14-year veteran to expand into public relations and enhance its work in the social media space. The Birmingham agency has hired Dana McGough, formerly with DavisDenny, ...

Expert says 'antiquated' Fairview High School HVAC system won't last another ... - The Plain Dealer

Thu, 04/17/2014 - 13:26

Expert says 'antiquated' Fairview High School HVAC system won't last another ...
The Plain Dealer
That's according to an expert from Gardiner, an HVAC solutions company, who informed school board members of the situation at their April 15 meeting. “The current condition is that you have a system that's generating steam through boilers and supplying ...

Marketing Farmer Announces Partnership With Lucid Eyewear - Transworld Business

Thu, 04/17/2014 - 12:52

Transworld Business

Marketing Farmer Announces Partnership With Lucid Eyewear
Transworld Business
PRESS RELEASE – Los Angeles CA – April 17, 2014 – Marketing Farmer and Lucid Eyewear are proud to announce a partnership where by Marketing Farmer will provide a variety of strategic marketing services in an effort to build the Lucid Eyewear brand into ...

Direct tobacco marketing linked to teen and adult smoking - Reuters

Thu, 04/17/2014 - 09:50

Direct tobacco marketing linked to teen and adult smoking
Reuters
The U.S. Food and Drug Administration regulates marketing of tobacco products, including mailings and Internet advertising. Consumers, for example, must be 18 years old to view tobacco company websites. But according to the study, kids younger than ...

and more »Google News

The Finish Line For Digital Marketing Does Not Exist - Forbes

Thu, 04/17/2014 - 07:25

The Finish Line For Digital Marketing Does Not Exist
Forbes
Last weekend I was bobbing up and down in reasonably rough surf at the South Beach Triathlon in Miami Beach. Don't ask me how I did (or didn't) do in that race, but in the days after it a few things struck me as educational in ways that my middle-aged ...

SpringCM Scores $18M In Funding; Plans To Expand Sales And Marketing - TechCrunch

Thu, 04/17/2014 - 07:15

SpringCM Scores $18M In Funding; Plans To Expand Sales And Marketing
TechCrunch
SpringCM, which has been doing hosted content management since 2005, long before we called it The Cloud, announced today it has received $18M in venture funding. CEO Greg Bucholtz told me he plans to use most of the money to expand his sales and ...

and more »Google News

3 Paths to Marketing Success From Personal Brands - Search Engine Watch

Thu, 04/17/2014 - 06:51

3 Paths to Marketing Success From Personal Brands
Search Engine Watch
Brands are transforming themselves into publishers through the use of content marketing, social media, and the development of their own publication channels. As media outlets, brands are able to drastically accelerate the relationship building process ...

5 Email Marketing Myths ... Busted - BusinessNewsDaily

Thu, 04/17/2014 - 05:17

BusinessNewsDaily

5 Email Marketing Myths ... Busted
BusinessNewsDaily
Are your email marketing efforts falling flat? It might be because your strategy is based on one-size-fits-all industry practices. Marketing expert Sean Egan believes that it's hard to get good results if you're not using your customer data to inform ...

Marketing Day: Google Q1: $15.4B But Misses, Paid Clicks Up, CPCs Down - Marketing Land

Wed, 04/16/2014 - 18:00

Marketing Land

Marketing Day: Google Q1: $15.4B But Misses, Paid Clicks Up, CPCs Down
Marketing Land
Reading Keywords' Future In Interactive Marketing If you think keywords have any place in the next-generation, digital marketing world, you'd be mistaken. If you haven't taken notice of recent announcements about keyword restrictions, you really should ...
News Byte: Union Metrics Debuts Instagram AnalyticsDirect Marketing News

all 9 news articles »

Surge in British companies' marketing spend points to economic recovery - The Guardian

Wed, 04/16/2014 - 17:28

The Guardian

Surge in British companies' marketing spend points to economic recovery
The Guardian
In a sign that confidence about the economic recovery is taking hold, marketers increased their advertising, sponsorship, public relations and other promotional budgets for the sixth quarter in a row, according to the Bellwether report. The first three ...
UK marketing budgets increase at record rate, says surveyFinancial Times
UK marketing outlook brighterWarc
Marketing budget rise at record levels as confidence increasesMarketing Week

all 9 news articles »

WhatsApp, Instagram and the new rules of marketing for the networked age - The Next Web

Wed, 04/16/2014 - 13:29

WhatsApp, Instagram and the new rules of marketing for the networked age
The Next Web
Welcome to the age of the zero-dollar marketing startup. WhatsApp, and earlier Instagram, have officially become a permanent part of startup lore for having built multi-billion dollar businesses without (reportedly) spending a dime on marketing ...

New marketing automation rankings: Enterprise usability still sucks - VentureBeat

Wed, 04/16/2014 - 11:13

CMO

New marketing automation rankings: Enterprise usability still sucks
VentureBeat
Crowdsourcing software review company TrustRadius revealed its latest marketing automation ranking and buyers' guide today, and here's the consensus: Software for the enterprise still lacks the appeal of consumer versions. “The usability sucks, and the ...
Usual Suspects Top New Marketing Automation ListMediaPost Communications
Crowdsource guide ranks marketing automation platforms by user ...CMO
TrustRadius Reveals Best Marketing Automation Software for Small Businesses ...PR Web (press release)

all 5 news articles »

Inside the Millennial Mind: The Do's & Don'ts of Marketing to this Powerful ... - Forbes

Wed, 04/16/2014 - 10:42

Inside the Millennial Mind: The Do's & Don'ts of Marketing to this Powerful ...
Forbes
Everyone seems to be talking about Millennials today. It's not just because they are the largest generation by population size – though that certainly doesn't hurt. It's because we're all fascinated with them – news coverage, political campaigns, and ...

and more »

50 Content Marketing Ideas For Your Website Or Blog - Forbes

Wed, 04/16/2014 - 09:40

50 Content Marketing Ideas For Your Website Or Blog
Forbes
Do you ever feel like you're running out of content ideas for your website or blog? With almost nine out of 10 companies now using some form of content marketing to attract leads, just try to visualize the sheer volume of content that needs to be ...

JOHN GRAHAM: Are you getting what you want from your marketing? - The Patriot Ledger

Wed, 04/16/2014 - 08:50

JOHN GRAHAM: Are you getting what you want from your marketing?
The Patriot Ledger
The only way to find out if your marketing is performing the way you want is to doubt everything you're doing. Instead of guessing, jumping from one initiative to another, hoping for the best, or taking advice without knowing how to evaluate it, start ...

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