Have you heard the news?
“Mobile internet usage now accounts for one out of every three digital media consumption minutes.”
We recently came across a very interesting article from Marketing Pilgrim entitled 1 Out of Every 3 Digital Media Minutes is Consumed Via Mobile that details how mobile usage from consumers continues to grow with mobile internet visits up 125% over last year, while desktop usage has only seen a mere 12% in growth.
If we’ve said it once, we’ve said it a thousand times – mobile will be a critical channel to master for the future success of all MarCom Pros…
The article from Marketing Pilgrim mentions that a report from BrightEdge reveals how the growth in mobile usage is heavily attributed to the fact that US Smartphone adoption grew 30% in 2012 alone. In addition, the article also explains that thanks to mobile devices, consumers and businesses (especially in the software/technology, financial services and real estate industries) are taking advantage of the convenience and versatility of having instant access to any information they may need at any time with a mobile device.
As we all know, a number of consumers are constantly using their devices for a range of activities including banking, shopping, travel and more. Likewise, some businesses have been able to adopt mobile usage into their business operations for accessing client information, making sales, lead generation and more. So whether you’re a MarCom Pro in the B2B or B2C realm, you can find a way for mobile marketing to work for you.
We’re sure our friends at Iris Mobile, a mobile solutions company, would agree with our sentiments regarding the key importance of utilizing mobile for future digital marketing strategies. As a company that helps companies grow their reach to consumers to improve loyalty with mobile campaigns, Iris Mobile has published a number of resources, available on their website, to help businesses and organizations understand the value of mobile for the future success of their businesses.
Have you considered implementing mobile in your digital marketing strategy? Why or why not?
Click here to read - 1 Out of Every 3 Digital Media Minutes is Consumed Via Mobile from Marketing Pilgrim