posted by Roger Halligan
on Wed, 02/29/2012 - 12:15
There has been a great deal of buzz recently about Pinterest - the social photo sharing website that attracts an average of 11 million visits each week. As many of you know, the site allows users to create and manage theme-based image collections. Their mission statement is to "connect everyone in the world through the 'things' they find interesting."
While it has become quite popular with women for posting recipes, craft projects and other lifestyle-related images, it also seems to have promise as a social media marketing tool. In January of this year it drove more referral traffic to retailers than LinkedIn, YouTube and Google+. There also seems to be some good success stories of retail businesses using Pinterest to drive web traffic and sales.
However, the question for B2B marketers like us is how effective can it be in reaching our target audiences? We are currently assessing that question for several of our clients, especially those for whom we manage their social media programs. We clearly see where this can be strategically beneficial for some of our clients and we are still assessing the value for others.
What are your thoughts and experiences with Pinterest?