posted by Roger Halligan on Mon, 03/12/2012 - 09:50
If you are thinking about integrating mobile in your next marketing campaign, chances are you slept on it. According to an interesting post in a recent <em>Marketing Pilgrim </em><a href="http://www.marketingpilgrim.com/2012/03/the-majority-of-people-go-mobile-in-bed.html">blog</a>, more people use their mobile smart device in bed (67%) than any other place. A distant second was "waiting for something (47%) and "while watching TV" (39%). Thanks to legislation restricting mobile phone usage while driving, "commuting" was a distant 4th at 25%. Nearly 20% even use it in the bathroom. This <a>survey</a> tells us several things: <ul><li> Many people have their cell phone within arm's reach 24 hours a day, seven days a week. This presents some very interesting implications for all marketers </li> <li> 48% of the respondents said mobile advertising had a greater impact on their purchasing decisions than the web or TV </li> <li> 66% are more or equally comfortable with mobile advertising vs. TV or online ads </li> <li> Mobile has surpassed TV in terms of time, with consumers spending 27% of their media time on mobile, compared to 22% on TV </li> <li> 42% of respondents indicated that mobile ads have introduced them to something new </li> </ul> There is another interesting mobile-related story in this issue of the <em>Marketing Pilgrim</em> <a href="http://www.marketingpilgrim.com/2012/03/twitters-promoted-tweets-get-mobile.html">blog</a> about Twitter's promoted Tweets going mobile. If you aren't currently subscribing to <em>Marketing Pilgrim </em>I'd highly recommend that you do. There is always some great info there.