I recently heard a very interesting interview on NPR about sports that are constantly being added or dropped from the Olympic Games. It seems that women’s boxing is the only new sport added to this year’s Summer Olympics, although BMX (bicycle motocross) will make its second appearance and baseball and softball have been dropped. I also learned that the once very popular sports of tug-of-war and bicycle polo were eliminated years ago after much discussion and angst.
It got me thinking about what ‘sports’ might be included in a “2012 Marketing Olympics“ and how these ‘sports’ have changed over the years.
World’s Fastest Tweeter - Competition to see who could send the most 140 character Tweets in 5 minutes. There would be no age limits, as it no doubt would be won by a 12-year old girl (OMG). However, there is a rumor that a 100-year old, three-thumbed Chinese man may be a dark-horse challenger.
Measurement Marathon - Competitors make long, boring presentations of how you can measure marketing ROI. Several points are awarded for good measurement methods and techniques but no medals are presented as the judges decide there is no empirical proof that you can measure marketing’s contribution to bottom line ROI - although they all agree it is extremely valuable.
PR Prowess Pentathlon - This competition is based on how much PR agencies can generate for their clients in five areas - print, broadcast, digital, social media, and experiential. However, the medals are presented several months after the Olympics when all the results can be measured.
Synchronized Sniffling – This is where a two-person team made up of a client and agency executive explain to a panel of judges, playing the role of the company CEO, why the campaign was a disaster. Extra points are awarded for creative groveling.
What are some other ‘sports’ you would like to see included in the Marketing Olympics? While you are thinking about that, here are some ‘sports’ that have been eliminated from the Marketing Olympics:
Typing Sprint - Before there was spell check and even before self-correcting word processors, fast and accurate typing was considered a valuable skill. Intuitive, automatic self-correcting software has made this a moot skill.
Flash Mob Frolic
- Flash mobs are becoming so passé. Now it’s “Drama
” experiential marketing.
I’d love to hear your ideas. Let’s make the 2012 Marketing Olympics the best ever.