Challenge:
Bringing together your top customers or other target audiences for an expensive one-time event always sounds like a good time for all. However, the key question to ask before investing in these events is "Will you be sure to attract the quality and quantity of guests to justify the cost?"

Solution:
We work with several of our clients to create and produce truly unique, "must attend" events around the world. However, our first objective is to insure that we are attracting enough of the right people to justify the expense of the event. Here are just a few of the unique events we have created:

• Innovative New Product Launch party for 1,000 customers at the Museum of Science & Industry in Chicago. The company's new pumps were displayed among other "great inventions" and special tours were given of a working coal mine and a robotic factory that produced Gyroscopes with guests' names welded on them; unique entertainment and sumptuous food rounded out the event
• A private party at the Front Page Bistro in Dusseldorf, Germany where a trade show company announced the "Front Page News" of their new German show to 300 exhibitors from around the world. Entertainment was provided by a German singer who bills himself as Frank Sinatra On The Rhine and sang German and American favorites
• A private party for 600 at Sea World in Orlando to make a "Splash" with the company's new product. The killer whale Shamu did a special show just for guests
• A champagne Press Luncheon for 14 key trade magazine editors to introduce our client's new industrial pump at the world famous "Pump Room" in Chicago. Each editor had his or her picture taken in the famous "Booth Number 1" with the new pump
• Created a series of sports celebrity parties for several hundred people in Philadelphia, San Francisco, Dallas and Chicago. Such celebrities as Walter Payton, Dr. J, Tony Dorsett, Kareem Abdul Jabar, Gale Sayers, and Bobby Allison signed autographs and took pictures with the guests and our client's products
• Boardwalk party in Atlantic City featuring Midway games and performances by Elvis, Tina Turner and Marilyn Monroe impersonators
• Celebrity Chef cooking demonstrations for key customers in Frankfurt, Germany and Chicago
• Product give-aways at one of the post-show parties for the Academy Awards in Los Angeles

Results:
Due to careful planning and identifying specific objectives in advance, these special events always attract the key audiences we target. The guests come away from these events with a good feeling about the hosts, a better appreciation of their products, and a unique memento they keep in their offices as a reminder.

© H+A International, Inc. 2006