Marketing for Trade Show Organizers

When it comes to promoting trade shows, we are the experts. We specialize in working with trade show management companies around the world to help them drive buyer attendance, increase their exhibitor base and turn their shows into events. Our unique has helped several leading shows take their events to the next level.

Strategic Alliances

At H+A, we believe arranging strategic alliances with the top two or three trade magazines and associations in your industry is just scratching the surface! We will show you how to partner with many other magazines and associations so they are actively promoting your event year-round through ads, PR, websites, direct mail and other marketing methods. Better yet, we'll show you how to do it without paying sponsorship fees.

Public Relations

you’ll get unprecedented coverage of your show - before, during and after the event. We work closely with all the trade press and local business media to ensure that you are getting:

  • Year round PR coverage - not just a few pre-show articles and post show mortems
  • Pre-show previews in more than just the top one or two key trade magazines
  • Valuable onsite coverage from the local media
  • Excellent post-show coverage in all the key trade magazines


Advertising

We create award-winning brochures, newsletters, mailers and other collateral materials that generate results. But more importantly, we synergistically integrate these tools with our online marketing programs and overall marketing efforts to maximize their impact. We excel at doing whatever it takes to capture prospects' attention and turn them into attendees.

Direct Marketing

 


Digital Marketing

No matter how informative your website is, if you aren't using it as an aggressive marketing tool (and few companies do), then you aren't maximizing its potential. We can show you how to attract hundreds of new visitors, keep them coming back on a regular basis, and involve them with unique online marketing promotions through our patented INTERNET MAPP (Marketing and Promotion Program).

Special Events

We put the "special" in Special Events. Whether it's a press conference for 20 at a hot new restaurant or a party for 2,000 at a world-famous museum, we handle all the arrangements from soup to nuts. Our objective is to reinforce your brand leadership and create effective one-on-one marketing opportunities in a social setting - not to just spend your money on a good time.