At H+A, we believe arranging strategic alliances with the top two or three trade magazines and associations in your industry is just scratching the surface! We will show you how to partner with many other magazines and associations so they are actively promoting your event year-round through ads, PR, websites, direct mail and other marketing methods. Better yet, we'll show you how to do it without paying sponsorship fees.

you’ll get unprecedented coverage of your show - before, during and after the event. We work closely with all the trade press and local business media to ensure that you are getting:

• Year round PR coverage - not just a few pre-show articles and post show mortems
• Pre-show previews in more than just the top one or two key trade magazines
• Valuable onsite coverage from the local media
• Excellent post-show coverage in all the key trade magazines

We create award-winning brochures, newsletters, mailers and other collateral materials that generate results. But more importantly, we synergistically integrate these tools with our online marketing programs and overall marketing efforts to maximize their impact. We excel at doing whatever it takes to capture prospects' attention and turn them into attendees.

To help break through the clutter of mail that your prospective attendees receive, we create a variety of attention-grabbing direct mailers. Many of our communications pieces are "internationalized" to motivate non-U.S. audiences as well. Of course, many of the pre-show promotions are also done on-line, be it via pre-show e-newsletters, a series of e-blasts, or on-line games. Check out some of our sample work.

No matter how informative your website is, if you aren't using it as an aggressive marketing tool (and few companies do), then you aren't maximizing its potential. We can show you how to attract hundreds of new visitors, keep them coming back on a regular basis, and involve them with unique online marketing promotions through our patented INTERNET MAPP (Marketing and Promotion Program).

We put the "special" in Special Events. Whether it's a press conference for 20 at a hot new restaurant or a party for 2,000 at a world-famous museum, we handle all the arrangements from soup to nuts. Our objective is to reinforce your brand leadership and create effective one-on-one marketing opportunities in a social setting - not to just spend your money on a good time.